Disney Consumer Products (DCP) welcomes the arrival of the highly-anticipated Walt Disney Animation Studios film, Frozen, with a diverse new product collection of role- play items, plush stuffed animals, dolls, apparel, home décor and more that capture the family, adventure and fun from the movie. With innovative products like Anna and Elsa dolls that light up and play a melody when they join hands, to Olaf plush that talks when he comes apart, just like his character in the movie, the collection leverages the storytelling and themes in the film to bring the big-screen comedy adventure to life at home. There is also a line of Frozen books from Disney Publishing Worldwide that will allow families to immerse themselves in the story after they leave the theater.
Disney Frozen Musical Magic Elsa and Anna Dolls (Photo: Business Wire)
Disney’s Frozen chronicles the epic quest of fearless optimist Anna as she teams up with rugged mountain man Kristoff and his loyal reindeer Sven to find her sister Elsa, whose icy powers have trapped the kingdom of Arendelle in eternal winter. Encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf, Anna and Kristoff battle the elements in a race to save the kingdom.
“Disney’s Frozen product collection is inspired by the vivid storytelling driven by the family relationships and friendship celebrated in the movie,” said Josh Silverman, EVP global licensing, Disney Consumer Products. “From musical dolls that sing when they hold hands to detailed role-play costumes, children will be able to celebrate these themes and reenact their favorite storylines with products that connect them to the characters in an authentic and immersive way.”
The wide assortment of products is available now from licensees including Mattel, Just Play and more at mass retailers nationwide. Products are also available at Disney Store and DisneyStore.com.Highlights from Disney’s Frozen product line include: Play Time Disney Frozen Musical Magic Elsa and Anna Dolls by Mattel (MSRP $29.99 each): Not only do these dolls feature glittery and glamorous gowns, but when you hold their hands, (or when they hold each other’s hands), the dolls will magically light up and play enchanting music. Disney Frozen Pull Apart and Talkin’ Olaf by Just Play (MSRP $17.99): Everyone’s favorite snowman comes to life in this adorable pull-apart plush. Olaf’s nose, head and torso all temporarily separate and then safely rejoin, recreating memorable moments from the film. Olaf also speaks, with funny phrases from the movie. Disney Frozen Castle and Ice Palace Playset by Mattel (MSRP $99.99): This expandable set is double the storytelling fun with two gorgeous homes — Anna's castle and Elsa's Ice Palace. Children can enjoy all the movie-inspired furniture and play pieces, including a throne, bed, chaise, vanities, mountain slide and an Olaf figure. Frozen Plush Collection by Disney Store ($14.95-$19.95): Climb to new heights of high-altitude fun and adventure with this super-soft plush collection featuring characters from Frozen including Anna, Elsa, Kristoff, Sven and Olaf. Frozen Rolling Travel Trunk by Jakks Pacific (MSRP $49.99): Dress up just like Anna and Elsa with two beautiful dresses and tons of accessories, then pack everything up and roll your trunk to your next destination! Fashion & Accessories Olaf Knit Hat by ABG (MSRP $9.99): Inspired by the lovable and humorous Olaf, this novelty, chunky knit hat will keep you bundled up throughout the winter season. Anna & Elsa Rolling Luggage by Disney Store ($34.95): Gear-up for fantastic adventures and faraway journeys carrying Anna and Elsa's shimmering, gem-covered travel case equipped with retractable handles and rolling wheels. Olaf Tee for Boys & Girls by Disney Store ($12.95 each): Olaf the snowman admits he's ''all out of shape'' on this colorful cotton tee boasting all the cool comedy of Disney's Frozen. Frozen by Stride Rite Cozy Boot (MSRP $54.99): This suede cozy boot features sisters Anna and Elsa and has a lightweight, flexible outsole and warm, fluffy lining perfect for wintry journeys or trips to school. Anna & Elsa Costume Nightgown by ERE (MSRP $11.98 each): Dress up as your favorite Frozen sister for bedtime with this lightweight nightgown that features puff sleeves and a sparkle tulle overlay. Home Décor Sisterly Love Sheets Set by Franco (MSRP $21.99-$32.99): Cozy up with this Disney Frozen-themed bedding set. It comes with a flat sheet, a fitted sheet, two pillowcases and a comforter. Loving Sisters Throw by Northwest (MSRP $17.99): The Anna and Elsa plush throw will keep you warm and toasty whether you’re bundled up in a castle or at home watching your favorite movie. Frozen Upholstered Chair by Delta Children (MSRP $79.99): Exclusively designed for Toys ‘R’ Us by Delta Children, this upholstered chair boasts a three-dimensional accent and animated graphics of Olaf, the silly snowman from Disney Frozen. Cool your heels and cozy up with Olaf during playtime and eternal winters. Olaf Cuddle Pillow by Franco (MSRP $19.99): Designed to look just like that silly Olaf, this snowman-shaped pillow is covered with so-soft material and filled with squishy stuffing for cushioned comfort. Story Time Frozen Storybook Deluxe by Disney Publishing (MSRP $6.99): Hear both sides of the story as Elsa and Anna retell the animated feature hit Frozen—from two points of view—in Disney Publishing’s digital Storybook Deluxe app. Enjoy the adventure and create incredible art objects using a power much like Elsa’s. Frozen Read-Along Storybook and CD by Disney Publishing (MSRP $6.99): This exciting storybook-and-CD set features thrilling sound effects, word-for-word narration, and original movie voices from Frozen. Frozen A Sister More Like Me by Disney Publishing (MSRP: $15.99, ISBN: 1423170148): This jacketed picture book features an original story about Anna and Elsa, as well as illustrations by one of the artists who worked on the film. Frozen Big Golden Book by Random House (MSRP: $9.99, ISBN: 9780736430654): Boys and girls ages 3-7 will love this beautifully-illustrated hardcover Big Golden Book based on the film. To download images of the Disney Frozen product collection, please visit http://bit.ly/frozenimages – this link is case sensitive. About Frozen Walt Disney Animation Studios, the studio behind “Tangled” and “Wreck-It Ralph,” presents “Frozen,” a stunning big-screen comedy adventure. Fearless optimist Anna (voice of Kristen Bell) sets off on an epic journey—teaming up with rugged mountain man Kristoff (voice of Jonathan Groff) and his loyal reindeer Sven—to find her sister Elsa (voice of Idina Menzel), whose icy powers have trapped the kingdom of Arendelle in eternal winter. Encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf (voice of Josh Gad), Anna and Kristoff battle the elements in a race to save the kingdom. The film is directed by Chris Buck (“Tarzan,” “Surf’s Up”) and Jennifer Lee (screenwriter, “Wreck-It Ralph”), who also wrote the screenplay. It is produced by Peter Del Vecho (“Winnie the Pooh,” “The Princess and the Frog”). Featuring original songs from Kristen Anderson-Lopez (“In Transit,” “Winnie the Pooh”) and Tony® winner Robert Lopez (“The Book of Mormon,” “Avenue Q”), and an original score by Christophe Beck (“The Muppets,” Oscar®-winning short “Paperman”), “Frozen” hits theaters in 3D on Nov. 27, 2013. For more information, check out Disney.com/Frozen, like us on Facebook: facebook.com/DisneyFrozen and follow us on Twitter: Twitter.com/DisneyAnimation. About Disney Consumer Products Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of more than 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. 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