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Macy's Believe Santa Mail Letterbox and Virginia (Graphic: Business Wire)

The Hispanic adaptation of the program entitled “Si, Virginia. Un Cuento Navideño” will also feature an all-star cast with some of the most beloved entertainers in Hispanic America, including Don Francisco, Giselle Blondet, Blanca Soto, Ernesto LaGuardia and Gaby Borges in the title role. “Si, Virginia. Un Cuento Navideño” will air on Univision on Saturday, Dec. 21 at 7 p.m. ET.

“Yes, Virginia in Concert”This holiday season, “Yes, Virginia in Concert” will receive its world premiere on Dec. 14, 2013, in a performance by the Cincinnati Symphony and Pops Orchestra. Written by Emmy Award-winning songwriters Wesley Whatley and William Schermerhorn, the family-friendly performance is presented by Macy’s and will feature John Morris Russell conducting the Pops along with singers and actors in a semi-staged adaptation of the heartwarming story.

“Believe” and “Yes, Virginia” MerchandiseCustomers who would like to take the magic of Virginia home while giving back can purchase the “Yes, Virginia” illustrated storybook, which includes a QR code that allows readers to access special content including a trailer of the television special. The animated special is also available on DVD exclusively in select Macy’s stores and on, and includes a Spanish audio option. Ten percent of the purchase price of each book and DVD sold at Macy’s will be donated to Make-A-Wish to help grant the wishes of children with life-threatening medical conditions. Believe and “Yes, Virginia” holiday trimmings, which include a Virginia plush doll, ornaments and stockings, also are available at select stores and online.

Believe Sitelet and Activity GuideMacy’s invites you to visit for even more information about this year’s Believe campaign. There you can see a countdown to National Believe Day, search for events in your area, find a local Santa Mail letterbox, and even design a letter you can print and bring to your local Macy’s. Educators can also download the Believe Activity Guide; a toolkit available in English or Spanish for those who would like to use Believe as a writing lesson or activity during the holiday season.

Believe and Virginia Take FlightMillions of Macy’s Thanksgiving Day Parade ® viewers will ring in the holiday this year with their favorite Macy’s star as the Virginia giant balloon returns to the lineup along with the larger than life “Believe” red star balloons. Also joining the route will be the Macy's Great American Marching Band, comprised of the top high school music students from every state in the union, playing a "Believe Fanfare."

For Macy’s Believe campaign media materials, including images, please visit:

“Yes, Virginia” was created and produced by Macy’s and JWT in conjunction with The Ebeling Group and MEC Entertainment, a division of Mediaedge:cia. “Yes, Virginia The Musical” was adapted from the animated special and storybook by Chris Plehal, by Wesley Whatley (music) and William Schermerhorn (book and lyrics), the Emmy ® Award-winning team that created the original song “Yes, Virginia (There is a Santa Claus).”

About Macy’sMacy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks ® and the Macy’s Thanksgiving Day Parade ®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy’s Foundation, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

About Make-A-WishMake-A-Wish ® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 226,000 wishes since its inception in 1980; nearly 14,000 in 2012 alone. Visit Make-A-Wish at to learn more.

Photos/Multimedia Gallery Available:

Copyright Business Wire 2010
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