Key elements from the 2013 Macy’s Believe campaign will include:
#MacysBelieve Television Commercial
Now through Dec. 7, Macy’s is inviting all “Believers” to share a photo or video of the special moment they mail their letter in Macy’s Santa Mail letterbox in-store via Instagram, Twitter or Vine. By including #MacysBelieve, posts will be considered for inclusion in a national, crowd-sourced television commercial airing Christmas Eve and Christmas Day. The selected elements will be edited into a video montage that will feature magical moments from customers across the country.
“Yes, Virginia The Musical”
“Yes, Virginia The Musical” will return to stages this holiday season with more than 100 performances taking place across the country. Audiences will be taken on an adventure as Virginia and her friends set out to prove Santa really does exist. In support of arts and music education, Macy’s created a digital toolkit with helpful reference material, provided the script and score royalty-free and offered $1,000 grants to 100 schools to support their productions. “Yes, Virginia The Musical” debuted last year and was warmly embraced by communities nationwide, with many participating schools giving back by encouraging their audiences to participate in the Believe letter-writing campaign. Grant recipient schools put their funds to use to purchase everything from costumes and set materials to sound and lighting equipment. For more information about “Yes, Virginia The Musical,” please visit yesvirginiamusical.com.
National Believe Day
Friday, Dec. 6 will mark the fifth anniversary of National Believe Day, a highpoint of the Believe campaign. On this exciting day, Macy’s will call all “Believers” to action in celebration of the holiday season’s message of generosity and goodwill. Additional details about National Believe Day will be released as the day approaches.
“Yes, Virginia” Animated Special
The award-winning “Yes, Virginia” animated holiday television special will return this year featuring an all-star cast of voices that includes Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina, and Beatrice Miller in the title role. The half-hour holiday program, which debuted in 2009, helped a special wish come true for then 11-year-old Make-A-Wish recipient Taylor Hay, whose voice and likeness were captured for one of the characters.
“Yes, Virginia,” presented by Macy’s, will air on CBS on National Believe Day, Friday, Dec. 6, at 8:30 p.m. ET (check local listings).