(NASDAQ:AMZN)—Amazon.com today introduced Amazon Source, a new program that enables independent bookstores and other retailers to sell Kindle devices and accessories, and earn money while doing so. In addition to a discount on purchasing Kindles and Kindle accessories for resale, retailers will have the option of receiving 10% of every Kindle book purchased on Kindle devices sold by the bookstore for the first two years after a customer buys a device. Learn more at
“We believe that retailers, online or offline, small or large, should be striving to offer customers what they want—and many customers want to read both digital and print books,” said Russ Grandinetti, Vice President, Amazon Kindle. “For many years, bookstores have successfully sold print books on Amazon—now Amazon Source extends this opportunity to digital. With Amazon Source, customers don’t have to choose between e-books and their favorite neighborhood bookstore—they can have both.”
Amazon Source builds on the technology and sales integration launched with Waterstones in 2012.
“We are committed to offering the best possible book buying experience. It is a truly exciting prospect to harness the respective strengths of Waterstones and Amazon to provide a dramatically better digital reading experience for our customers. Alongside Amazon, we have married the best digital readers, the Kindle family, to the singular pleasures of browsing a curated bookshop. With the combination of our talents we are on our way to offering the exceptional customer proposition to which we both aspire,” said James Daunt, Managing Director of Waterstones.
Several bookstores have already been using Amazon Source in a pilot program.
“This is a natural fit. Amazon and University of Puget Sound both offer educational resources to students, and it’s always better to work together. Being a small store sometimes hinders our options to sell technology devices, but Amazon Source made it very easy to sign up and place our first order. We think our students will be really happy to be able to touch and try Kindle tablets and e-readers in their campus store. Having the products right in front of them makes buying decisions easier and more convenient,” said Barbara Racine, Bookstore Manager at the University of Puget Sound Campus Bookstore, Tacoma, WA.