This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

PepsiCo's Doritos Brand Issues Last Call For Consumers Around The World To Create Doritos Ads For A Shot At A $1 Million Grand Prize

Stocks in this article: PEP





PLANO, Texas, Nov. 6, 2013 /PRNewswire/ -- PepsiCo's Doritos brand today announced a last call for entries in this year's "Crash the Super Bowl" contest. Adults from around the world where Doritos tortilla chips are sold have until November 24 to turn their boldest Doritos commercial ideas into homemade advertisements for the chance to win a $1 million (U.S.) grand prize. Ultimately, two lucky winners will see their ads air in front of a global television audience during Super Bowl XLVIII and win the opportunity to work with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron," the highly anticipated sequel to the 2012 blockbuster "Marvel's The Avengers," which became the third-highest-grossing movie of all time worldwide. For the first time in the contest's history, the creator of the ad that receives the most fan votes will also win a guaranteed $1 million in prize money. Fans must submit their advertisements to www.doritos.com before contest submissions officially close on November 24 at 11:59:59 PM CT.

The contest website — www.doritos.com — features a "Creator's Tool Kit" that includes Doritos logos, product shots, music and animations for download and use. For the first time, the Doritos brand will also give fans access to never-before-heard music from up-and-coming artists to feature in their commercials.

Once submissions close on November 24, a qualified panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — chairman emeritus of Marvel Entertainment, LLC and co-creator of such Super Heroes as Iron Man™, Spider-Man™ and others — will select five finalist ads. From there, the world will be invited to vote for the best ad. Ultimately, two spots will air during the Super Bowl broadcast — one will be selected by fan votes on www.doritos.com and the other by the Doritos brand.  The creators of both winning ads will receive the opportunity to work on the set of "Marvel's The Avengers: Age of Ultron" and the ad with the highest total number of votes will win its creator the $1 million grand prize. The runner-up will receive $50,000 (U.S.).

Each of the five Crash the Super Bowl finalists will win an invitation to East Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where they will tune in to learn which finalist ads will air. The three finalists whose commercials don't air during the broadcast will each win $25,000 (U.S.). The Super Bowl XLVIII broadcast is set for Sunday, Feb. 2, 2014, on FOX.

As one of the leading snack brands in the world, Doritos has a presence in 46 countries and six continents. With flavors ranging from Nacho Cheese and Cool Ranch to Sweet Chili Pepper and Tangy Cheese, the worldwide Doritos portfolio currently offers more than 70 unique varieties.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,191.37 -195.84 -1.13%
S&P 500 2,002.16 -27.39 -1.35%
NASDAQ 4,637.9940 -43.5030 -0.93%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs