PALO ALTO, Calif., Nov. 5, 2013 (GLOBE NEWSWIRE) -- Only two weeks after its initial launch, TRANSFORM: How Leading Companies Are Winning with Disruptive Social Technology (McGraw-Hill Professional; October 15; Hardcover & eBook formats: $30) has been named to the New York Times Best Seller List. Co-authored by Jive Software's (Nasdaq:JIVE) chief strategy officer Christopher Morace and Sara Gaviser Leslie, TRANSFORM focuses on the collaboration and communication best practices that help companies build winning business strategies in today's ever competitive environment.
TRANSFORM, which hit the New York Times Advice, How-To & Miscellaneous bestseller list , demonstrates the growing demand for social business as this technology moves into the mainstream. Morace, who brings years of first-hand experience in blending social technology and business strategy, provides structured guidance and outlines the steps companies and business leaders can and must take in order to compete.
"The question is not if companies will embrace social technology but when. There is a growing thirst for knowledge in this arena as business leaders look to increase productivity and realize greater business value for the most important assets – their employees," said Morace. "But that is only half the equation. The way a company implements these technologies and enacts behavioral changes ultimately determines their success rate and if they can remain competitive. I wrote this book to provide companies and their leadership teams with the tools needed to do just that."TRANSFORM is packed with firsthand accounts of companies that have taken these very steps to drive positive change, increase profits, and experience measurable growth. Morace provides an inside look at how Chubb Insurance, McAfee, EMC, T-Mobile, Bupa, SolarWinds, UBS, Alcatel-Lucent, Genentech, and others have applied these methods. He also offers valuable commentary from industry professionals such as Marc Andreessen and academics from Stanford's Graduate School of Business and Dartmouth's Tuck School of Business.