TROY, Mich., Nov. 5, 2013 /PRNewswire/ -- Socialgist, the leading global source for Social Media Content, announces a partnership with Renren (NYSE: RENN), a leading real-name social networking Internet platform in China. Socialgist is the first official provider of social media data from the popular Chinese networking service outside of Mainland China. Socialgist provides social data solutions for the vast majority of the social media analytics, research and business intelligence platforms.
Renren was started in 2005 on a college campus and quickly spread nationwide boasting now over 194 million active users, particularly college students and young white-collar professionals. Renren is often referred to as the Facebook of China. Renren enables users to connect and communicate with each other, share information, create user generated content, play online games, watch videos and enjoy a wide range of other features and services.
"Global brands continue to increase their investment to better understand and reach consumers around the world," states Socialgist President Darren Kelly, "it has always been a top priority to have a partnership with Renren because of the high quantity and quality of the content users produce on their service. We couldn't be more excited about our partnership."The partnership between Socialgist and Renren offers global brands the benefits of access, compliance, standardization, legitimization, value and structure to Chinese social media data. The Socialgist benefits will enable global brands to more effectively understand, communicate, advertise and participate with the Chinese consumer. Global Brands interested in the Renren social media content from Socialgist will be offered multiple access solutions manageable via the new Socialgist custom portal on a scalable platform that has been built to meet the needs of the most demanding users of social data. Kelly adds, "Socialgist's mission is to provide access to the world's social media."