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(Graphic: Business Wire)

As part of Coca-Cola Consolidated’s ongoing commitment to health and wellness, the company is expanding its partnership with South Carolina hospitals to encourage consumers to make beverage choices that fit their lifestyles.

“Coca-Cola Consolidated is excited to have a partnership with South Carolina hospitals to raise awareness and educate consumers around beverage choice and the importance of physical activity,” said Alison Patient, senior director of corporate affairs at Coca-Cola Consolidated. “We are taking proactive steps to promote physical activity and ensure hospital employees, patients and family members can make beverage decisions that fit healthy lifestyles. We are pleased that the Medical University of South Carolina (MUSC), the leader in health and wellness in the state agreed to lead the initiative in South Carolina.”

As part of a collaborative beverage strategy, Coca-Cola Consolidated is introducing new messaging on beverage equipment in South Carolina hospitals to inform consumers they have ‘Lots of Choices. Calories Optional.’ In addition to traditional regular and zero-calorie soft drinks, consumers will be able to choose from a wide portfolio of beverage choices, including juices, vitamin-fortified waters, regular and zero-calorie sports drinks, teas and purified water.

Through its Clear on Calories initiative, Coca-Cola Consolidated is providing calorie information on the front of every package. Beverage equipment and dispensers will feature ‘health disks’ informing consumers about zero or low calorie beverage options, and plans are being developed to partner with hospitals to promote nutrition education and physical activity programs for hospital employees.

“We are pleased that Coca-Cola Consolidated is looking for additional ways to educate consumers on healthy beverage decisions, and we are excited about the goals they have in store for South Carolina hospitals,” said Dr. Susan Johnson, Director of Health Promotion at MUSC. “It is important for all consumers, in the health care setting and beyond to understand how each food and beverage they consume fits into a healthy, balanced lifestyle. We don’t want to promote any particular choice but rather educate consumers and provide incentives through access, pricing and marketing to make the healthy choice the easy choice.”

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