QVC Celebrates A Social Holiday Season
WEST CHESTER, Pa., Nov. 5, 2013 /PRNewswire/ -- QVC, the global leader in video and ecommerce retail, kicks off this holiday as a "Season of Social," offering new, unique ways for shoppers to discover and socialize gifting ideas. At the heart of the Season of Social is toGather TM, QVC's own social shopping community where shoppers can discover and share items they love. Customers, hosts and the whole QVC community are already curating toGather holiday collections and sharing their favorite ideas for everything from gifting to entertaining. These sharable collections will inform and inspire QVC holiday offerings across QVC's digital platforms, on air and QVC social channels. QVC holiday programming is also enhanced with social experiences that make QVC customers a part of the live show.
"QVC celebrates the holiday season with customers by offering all the joy and none of the craziness – an entertaining diversion from everyday life," said Claire Watts, CEO, QVC U.S. "Our communities of hosts, expert guests and customers are curating collections of unique gifts that provide inspiration in an entertaining way. What differentiates QVC is our focus on the most important part of the season – the real relationships we have with each other, which is the foundation of our brand and the heart of our social communities."
QVC's Season of Social extends across social channels, mobile apps, live programming and online, which makes it easy to discover great gifts no matter how you prefer to shop. QVC's trusted hosts are sharing their holiday favorites through their own toGather collections, tips on Facebook and special holiday programming, such as "A Lisa Robertson Christmas," airing Friday nights in November.
Throughout November, customers can also take advantage of shopping events on QVC for the hottest holiday gifts at great prices, including great values from our daily deal, the Today's Special Value®. Tune in or log on to QVC.com and the QVC apps for new special offers all month long. Starting on Thanksgiving evening, QVC's Better Than Black Friday weekend delivers big savings on the gifts your family and friends want all from the comfort of home. Skip the crowds and the craziness and let QVC bring all the holiday joy right to your door.On QVC.com, the QVC Gifts & Toys Tab makes it easy to discover gifts for everyone on your list with unique, easy-to-navigate collections, including the Today's Top Gifts, Most Pinned Gifts and Stocking Stuffers. And, for the ultimate in stress-free shopping, QVC.com Easy Gifts deliver more great gifts with less effort from The More the Merrier convenient multi-gift collections to Ready to Give packages that are good to go – just add a bow. To bring the spirit of giving to the Season of Social, QVC will participate in #GivingTuesday, an initiative of the United Nations Foundation and the 92nd Street Y that creates a national day of giving. In alignment with #GivingTuesday, QVC will launch its own giving campaign, called Give Joy, which will run from December 3, 2013, through January 3, 2014. QVC selected four charities that support the success and wellness of women through the power of relationships, and will be matching customer donations up to $150,000. Give Joy beneficiaries include the American Heart Association, Cancer and Careers, Dress for Success Worldwide, and the Ovarian Cancer Research Fund. The initiative is a powerful way for social to fuel awareness and interest in a national day of giving at the start of the holiday season. QVC is the ultimate holiday shopping destination, offering everything from unique gifts and toys to festive holiday decor and gourmet food. Throughout the holiday season, QVC has once again extended its return policy; gifts purchased between now and December 23, 2013, may be returned up until January 31, 2014. For more information about QVC's Season of Social and the Give Joy campaign, please visit QVC.com throughout the holiday season.
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