Nov. 5, 2013
/PRNewswire/ -- Direct Energy today again brings innovation to the retail electric marketplace providing more customer choice and low prices as the company launches its Free Power Saturdays product across its Direct Energy, CPL Retail Energy, First Choice Power, and WTU Retail Energy brands in the Texas ERCOT market. Free Power Saturdays is Direct Energy's first postpaid product that allows consumers to alter their electricity consumption patterns so they can save more during their free day in
"Offering Free Power Saturdays encourages customers to use more electricity, doing the laundry, cooking and running the dishwasher for example, on a day when they are most likely to be home and can change their electricity usage habits," said
, senior vice president and general manager for Direct Energy Residential. "As a
-based company, we are proud to not only offer free power in
, but do it with a product that has a competitive rate the rest of the week."
As part of the plan, Direct Energy will provide its customers with email communications to remind them to take advantage of their Free Power Saturday.
Free Power Saturdays will be available to residential customers in the competitive areas of the state including Oncor, Centerpoint, TNMP, and AEP. The product is offered as a 12-month or 24-month plan and allows customers to reduce their energy use during the week when it is most needed especially during the summer.
For more information on Free Power Saturdays, visit
or call 1-800-SWITCH-NOW.
About Direct Energy
Direct Energy is one of
largest energy and energy-related services providers with more than 6 million residential and commercial customer relationships. Through its Direct Energy, CPL Retail Energy and WTU Retail Energy brands, the company is the third-largest retail electricity provider in
. It owns three power generation facilities and a series of energy-related services companies. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE:CNA), one of the world's leading integrated energy companies, Direct Energy operates in 46 states and 10 provinces in
. To learn more about Direct Energy, visit
SOURCE Direct Energy