According to sports legend and entrepreneur Earvin “Magic” Johnson, the game of basketball is math and science in motion – geometry, physics and even chemistry help bring the game to life. The five-time NBA champion and Chairman and CEO of the television network ASPiRE has joined with Time Warner Cable to expand its STEM in Sports campaign. The program is the latest from the company's signature Connect a Million Minds (CAMM) initiative, which is designed to inspire the next generation of problem solvers by connecting young people to the wonders of science, technology, engineering and math (STEM).
The campaign is designed to leverage students’ love of basketball and other sports to spark a passion for STEM. Johnson is currently featured in a new 30 second Public Service Announcement (PSA), as well as in an exclusive web video available on the CAMM website.
Complementary basketball-focused games and activities and parent/educator learning guides are now also available for download on the CAMM website. They add to an already robust library of engaging STEM in Sports tools and resources that marry STEM principles to football, golf and racing.
“Time Warner Cable is thrilled to partner with Magic Johnson, a highly influential role model who can truly help us to reach parents and kids in a new way,” said Glenn Britt, Chairman and CEO of Time Warner Cable. “Magic gives us the power to broaden the appeal of science and math and inspire even more young people to become interested in these important subjects. We thank Magic for his support and contributions to our Connect a Million Minds initiative.”“Although it’s not always apparent, the connection between sports and science is powerful,” said Johnson. “Understanding this connection helps young people on both the court and in the classroom. I’m dedicated to helping the next generation excel in STEM learning so that they can reach their full potential. I want kids to know it is cool to be smart.” Added Johnson, “I’m excited to be a part of the Connect a Million Minds initiative and I believe in the strong influence this program can have on today’s youth.”