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Macy's Integrates ID Visual Recognition Technology Into Its Star Gifts App Allowing Customers To Shop On The Go From Catalogs, Billboards And Magazine Ads. (Graphic: Business Wire)

Consumers who download the Macy’s Star Gifts app will have their first opportunity to engage with the added virtual content with the launch of the Macy’s Star Gifts catalog in early November. With the app open, shoppers will just need to point their device at any page in the catalog featuring a Star Gift and tap the screen to see the enhanced information. For a limited time, through Nov. 17, 2013, shoppers can also scan the first page of the Star Gifts catalog to receive a $10 Macy’s mobile Gift Code * to kick start their holiday gift shopping.

Throughout the holiday season, visual recognition technology will be available on Macy’s gift advertising found in public spaces such as subway stations, digital billboards, bus shelters, windowscapes and magazines, and additional catalogs. This marks a first-of-its kind use of iD’s visual recognition technology to deliver a seamless experience across national catalogs, print and outdoor advertising.

The addition of iD technology is another complementary layer to Macy’s already-compelling mobile strategies including its stand-alone app, mobile-enhanced online store at macys.com, as well as numerous mobile rewards and advertising partnerships. With the addition of Macy’s Star Gifts app powered by iD, Macy’s is once again at the forefront of mobile-enhanced shopping that will cater to the growing tech-savvy consumer segment, while simultaneously launching the next generation of express gifting on the go.

*Open to residents of the 50 United States and (and Washington, D.C) only. Cannot be redeemed for cash (except as required by law) or applied as payment or credit to any credit card account. One Digital Gift Code per person. Digital Gift Code expires on 12/17/13. Msg. & Data rates may apply. Ends 11/17/13. Digital Gift Codes may be used to purchase merchandise at any Macy’s store or online at macys.com (U.S. only), but may not be redeemed for cash, used to purchase Macy’s gift cards/certificates, applied to a credit card account or use in conjunction with any other discount or promotion. Digital Gift Code is not replaceable if lost or stolen.

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