Consumers who download the Macy’s Star Gifts app will have their first opportunity to engage with the added virtual content with the launch of the Macy’s Star Gifts catalog in early November. With the app open, shoppers will just need to point their device at any page in the catalog featuring a Star Gift and tap the screen to see the enhanced information. For a limited time, through Nov. 17, 2013, shoppers can also scan the first page of the Star Gifts catalog to receive a $10 Macy’s mobile Gift Code * to kick start their holiday gift shopping.Throughout the holiday season, visual recognition technology will be available on Macy’s gift advertising found in public spaces such as subway stations, digital billboards, bus shelters, windowscapes and magazines, and additional catalogs. This marks a first-of-its kind use of iD’s visual recognition technology to deliver a seamless experience across national catalogs, print and outdoor advertising.
Macy's Integrates ID Visual Recognition Technology Into Its Star Gifts App Allowing Customers To Shop On The Go From Catalogs, Billboards And Magazine Ads. (Graphic: Business Wire)
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