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TheStreet Open House

Activision Blizzard To Sell New Limited Edition Dog Tags To Benefit The Call Of Duty™ Endowment

Proceeds from Sales of Call of Duty®: Ghosts – Inspired Dog Tags Will Help Raise Funds for Veteran Employment Organizations

SANTA MONICA, Calif., Nov. 5, 2013 /PRNewswire/ -- It's time to get tagged…again! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced the sale of new limited edition dog tags that will benefit the Call of Duty Endowment, a private nonprofit foundation that supports groups placing former service members into high quality careers and raises awareness of the value veterans bring to the civilian workplace.

The dog tags, which have a suggested retail price of $4.99, will be available starting November 5, 2013 – the same day as the newest game in the Call of Duty® franchise becomes available – throughout the holiday season. The dog tag will be sold in more than 12,000 stores across the country including GameStop, Costco, Walmart, Toys R Us, Best Buy and Target. Customers will find the dog tags in dedicated Call of Duty sections and counter displays. Activision will donate all profits from the sales of the dog tags to the Call of Duty Endowment.

"With the sale of Call of Duty Endowment dog tags last year proving so successful, it only made sense for us to give the Call of Duty community another chance to get involved and show their support for our nation's veterans," said Dan Goldenberg, Executive Director of the Call of Duty Endowment. "With our nation's youngest veterans continuing to face unemployment at a much greater rate than their non-veteran counterparts, the work of the Call of Duty Endowment is more important than ever. But with the support of Activision and the Call of Duty community, we can continue supporting our veterans as they face the challenges of transitioning to the civilian workforce."

About Activision Publishing:

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

About the Call of Duty Endowment:

The Call of Duty Endowment is a non-profit, public benefit corporation created by Bobby Kotick, CEO of Activision Blizzard. The organization seeks to help soldiers transitioning to civilian life find work and establish careers and to assist organizations that provide job placement and training. For more information about The Call of Duty Endowment, please visit www.callofdutyendowment.org.

ACTIVISION, CALL OF DUTY, and CALL OF DUTY GHOSTS are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

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