Adriana Alcantara, a media veteran with over 20 years’ experience in production, programming and content development, has been named production and digital director of Brazil for Scripps Networks International. In this role, she will be responsible for digital strategy, content creation and development as well as the production and creative strategy for Scripps’ channels in the region.
Alcantara comes to Scripps Networks International from Apple where she was iTunes’ head of movies for Latin America and Iberia. In that role, she was responsible for developing the programming strategy, leveraging cross-content opportunities and overseeing local content acquisitions. Before joining Apple, she served as head of content, programming and production for Oi, Brazil’s largest telecommunications company. She has also held senior level production and programming positions at Globosat and Viacom Networks, and senior producer roles at Disney Channel in Brazil and NBC in New York.
“We are thrilled to have someone of Adriana’s caliber joining our team. Her extensive experience in the region gives her a keen understanding of local tastes which will be instrumental as she leads our digital and content production strategy,” said Márcio Fonseca, managing director of Latin America.
“It’s an exciting time to join Scripps and I’m thrilled to have the opportunity to work with brands that I know will resonate with local audiences,” said Alcantara.Alcantara will report to Fonseca and her appointment is effective immediately. Alcantara earned a master’s degree in television business and a master’s degree in TV and film production, programming and distribution, both from New York University. She is also a graduate of the Fundação Armando AIvares Penteado where she received a degree in Marketing and Advertising. About Scripps Networks International Scripps Networks International is the global development arm of Scripps Networks Interactive, Inc. (NYSE: SNI) and the media lifestyle leader across the food, home and travel categories. Scripps Networks International operates Food Network and Travel Channel in Asia, the United Kingdom, Europe, the Middle East and Africa (EMEA), as well as the Asian Food Channel in Asia and Fine Living Network across EMEA. Scripps’ international business also has a significant presence in Canada, which includes HGTV Canada, DIY Network Canada and Food Network Canada. The division’s global offices are headquartered in New York City and Knoxville, Tennessee, with regional offices in Europe, Asia and Latin America. Scripps Networks Interactive is the leading developer of high-profile, lifestyle-oriented content for many media platforms including television, digital, mobile and publishing. Our media portfolio of popular lifestyle brands - HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country (GAC) - connect with viewers to provide relevant ideas, information and solutions every day, everywhere.