Nov. 5, 2013
/PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a multi-year local TV ratings contract with Cordillera Communications for its four stations in
, which include KRIS (NBC), KRIS 2 (CW), KAJA (Telemundo-TV) and KDF (Independent).
The new agreement makes
client market in
to adopt Rentrak's TV ratings currency, joining subscribers in
"Rentrak's advanced demographic ratings available every day of the year give our stations a significant competitive advantage in this dynamic marketplace," said
, president and general manager of KRIS Communications. "Our advertising partners will be the clear winners as we share more accurate, precise and timely viewing measurement. Real viewership data, from thousands of
homes measured 24/7/365, is a giant leap from the outdated diary system. The diaries just don't deliver what Rentrak provides. We are putting a full-court press on our competition and Rentrak is an incredible strategic weapon to help make smart and impactful news, programming and promotional decisions."
"We are excited to be working together with Cordillera Communications," said
, executive vice president of local television at Rentrak. "They are helping lead the
market into a new era of audience measurement. Our local market station and agency momentum continues in the great state of
, as it does across the entire country."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV programming in all 210 local markets. More than 235 stations currently subscribe to Rentrak's local TV measurement services.