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Harley-Davidson Announces New Motorcycle Platform

Stocks in this article: HOG





MILWAUKEE, Nov. 4, 2013 /PRNewswire/ -- Harley-Davidson (NYSE: HOG) is continuing its monumental ride, which began with the introduction of Project RUSHMORE in August, by revealing two, new Dark Custom™ motorcycles designed for young urban riders around the world.

The Harley-Davidson Street™ 750 and Street™ 500 motorcycles – the first all-new platform from Harley-Davidson in 13 years – are built for urban environments with all-new liquid-cooled Revolution X™ powertrains, nimble agility and the sound and look that lets everyone know they are genuine Harley-Davidson.

"These are the newest motorcycles to join our Dark Custom lineup, which helped make us the number-one selling brand to young adults in the U.S. for the past five years," said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. "Both the Street 750 and Street 500 were designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of these motorcycles. They are proof that being customer-led continues to be a core driver of our product development process."

Levatich and Harley-Davidson Chief Financial Officer John Olin discuss the new motorcycles' positioning within the Company's overall product portfolio, including margin and 2014 volume expectations, in a video posted to the Investor Relations section of the Company's website: http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-videoEvent

Urban, Authentic Harley-DavidsonThe Street 750 and Street 500 from Harley-Davidson are built for an urban environment. Each motorcycle features the new, Revolution X engine, designed to match the demands of stop-and-go traffic with nimble agility, while delivering instant throttle response to escape city gridlock. 

The Revolution X engine will be housed in a new, narrow and lean chassis built for agility, with a super-low seat height, new suspension and broad handlebar sweep that provides confidence and maneuverability when managing tight turns and fast moves. Both signature Dark Custom motorcycles feature a premium, minimalist style that serves as a blank canvas for riders to customize.

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