Nov. 4, 2013
/PRNewswire/ -- Boyd Gaming Corporation
today announced the nationwide launch of an all-new
– a unique new gaming destination combining the latest penny slot titles with a wealth of bonus opportunities for players.
With the tagline, "More Bonuses, More Often," an enhanced
Sunday, November 3
, at Boyd Gaming's four Las Vegas Locals properties -- The Orleans Hotel and Casino, Gold Coast Hotel and Casino, Suncoast Hotel and Casino and Sam's Town Hotel and Gambling Hall. And, for the first time,
is now available five additional properties -- the California Hotel and Casino, Fremont Hotel and Casino and Main Street Station Casino Brewery and Hotel in downtown
; Delta Downs Racetrack Casino Hotel in
; and Treasure Chest Casino in
"Since we first launched
last year, our four Locals properties have become the place to play for anyone looking for the hottest new penny slot titles," said
, Executive Vice President and Chief Operating Officer of Boyd Gaming. "Now, we're adding a new twist to our
line-up -- an array of additional mini-bonus games, built right into players' favorite slots. We're giving players just what they've told us they want: More Bonuses, More Often."
The new bonus games will be in addition to the bonus rounds offered on many of the newest and most popular slot titles located within
, giving players the chance to win slot play, B Connected credits, and other prizes.
To raise awareness of the new
, Boyd Gaming is launching a nationwide marketing and advertising campaign featuring "Cool Abe," a modern take on the face on the penny. Aimed at promoting
in a humorous and novel way, the Cool Abe campaign will feature television, print and online elements.
Pending regulatory approval,
will be introduced in the coming weeks at five additional Boyd Gaming properties: Blue Chip Hotel Casino Spa in
Michigan City, Ind.
; IP Casino Resort Spa in
; Par-A-Dice Hotel Casino in
East Peoria, Ill.
; Sam's Town Hotel Casino in
; and Sam's Town Hotel and Gambling Hall in
"Our goal is simple: To become the destination of choice for penny slot players across the country," Chakmak said. "If you're looking for a gaming experience like no other, Boyd Gaming's
is the place to be."
For further information on Penny Lane, visit
About Boyd Gaming
, Boyd Gaming is a leading diversified owner and operator of 22 gaming entertainment properties located in
. Additional news and information on Boyd Gaming can be found at
Video with caption: "TV commercial from Boyd Gaming's new "Cool Abe" advertising campaign. Boyd Gaming began the nationwide roll-out of an all-new
Sunday, November 3
." Video available at:
Logo with caption: "Boyd Gaming logo." Logo available at:
SOURCE Boyd Gaming Corporation