NEW YORK, Nov. 4, 2013 /PRNewswire/ -- Organic, a division of Omnicom Group Inc. (NYSE: OMC), today celebrates its 20th anniversary. The world's first Internet-based business, Organic played a pivotal role in monetizing the Web by pioneering new applications and technologies, including: a software product that became the Web analytics company Accrue; the open source Apache Web server, now used by the majority of all websites; and the first banner ads that ran on Web magazine HotWired.
Two decades later, Organic is one of the few digital marketing agencies that survived the dot-com glory days. While many of its competitors were dissolved or rolled up into other digital entities, Organic has expanded its San Francisco-based footprint to include New York and Detroit offices. Leveraging 20 years of experience at the intersection of technology and marketing, Organic continues to lead the industry by creating data-driven, technology-enabled, customer-centric experiences for clients.
Jonathan Nelson, CEO of Omnicom Digital and co-founder of Organic, is now overseeing digital at Omnicom, including the development of new technologies, partnerships, and platforms. Today, Omnicom has many of the leading digital agencies in the world.
"I am enormously proud to have created Organic and helped shape the future of digital marketing," Nelson said. "The industry continues to be a dynamic and transformative business, as we are on the cusp of harnessing technology to reach the right person, on the right screen, with the right message."John Wren, President and CEO, Omnicom, added, "Omnicom saw potential in Organic as early as 1997, when we became the first private investor. We were early adopters of the Internet and all things digital. Digital is an integral component of all of our campaigns across agencies and disciplines. Organic, as a pure digital agency, continues to thrive under the leadership of David Shulman, who has a strong bench of talent producing best-in-class work for our clients." Shulman, former president of Wunderman, was named CEO of Organic in 2012. He is transforming the organization from a channel-focused shop to a digitally-inspired customer experience agency that leverages its strengths in consumer intelligence and technology innovation to design engaging brand experiences that drive business results.
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