Good Times Restaurants Inc. (Nasdaq: GTIM), a regional restaurant company focused on operating and developing Good Times Burgers & Frozen Custard and Bad Daddy’s Burger Bar restaurants, today announced its same store sales for its Good Times restaurants increased 26% for the month of October, its seventh consecutive month of double-digit increases. The Company reiterated that while it does not normally release all monthly sales results, it plans to continue to release monthly same store sales results because the trend is so significant.
Commenting on the sales results, Boyd Hoback, President & CEO said, “Our breakfast sales increased to almost 9.5% of total sales for the month, supported by our television campaign on Hatch Valley New Mexico Green Chile that featured our breakfast burritos. December of 2013 was the first full month we had breakfast implemented, so we are thrilled to be pushing 10% sales mix in only nine months and we estimate our flow through to restaurant level profit to be approximately 25% from the new daypart sales. The remaining 16.5% sales increase was almost entirely due to growth in transactions with a very minor 3.9% increase in average check per person.”
The Company also said that it plans to begin a new television ad on November 4 featuring its hand-breaded, all-natural Boneless Buffalo Wings for a limited time. Hoback added, “Our `illustrated brand' television campaign that features an animated illustrated brand story about our all-natural and local ingredient product platform has been a part of our tremendous sales gains over the last nine months and we plan to continue it in the coming months, talking about products and product attributes that are unique to Good Times. It is clearly resonating with our customers along with all of the product improvements we’ve implemented over the last two years.”