Redwood City, Calif. and Sao Paulo, Nov. 4, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software, today announced that Banco Volkswagen has standardized on Informatica to increase revenues, enhance customer loyalty and grow market share. Banco Volkswagen chose Informatica MDM over four competing solutions. The Brazilian financial services division of the leading German automotive group Volkswagen is deploying a best-in-class master data management (MDM) strategy, based on Informatica, to create a single, trusted view of more than 900,000 customers across the company's complete portfolio of vehicle finance and retail banking services.
By unleashing the potential of Banco Volkswagen's customer, product, financial and other data, the Informatica MDMrollout is an important step, which will enable the company to more effectively cross-sell and up-sell complementary financial products across all the vehicle brands - including Volkswagen, Audi, Ducati and MAN Trucks - as well as the company's banking services. By moving closer to these customers, Banco Volkswagen also will be uniquely positioned to maintain more intimate and rewarding customer relationships across its lines of business.
"Informatica will provide Banco Volkswagen with a trusted, 360-degree customer view, which will enable our sales, marketing and customer support teams to grow revenue from existing financial services customers," says Rafael Rolla, chief information officer, Banco Volkswagen. "This customer view also will enable the company to develop financial solutions aligned to the different consumer profiles and support automotive dealers and the banking network in their daily operations."Banco Volkswagen is the financial services subsidiary in Brazil of the VW Financial Services AG part of Volkswagen A.G. The company has embarked on a multi-year business transformation strategy aimed at innovation, agility and customer success. As part of this re-alignment, the company needed to take control of its data. Previously, data concerning each customer, their relationship history, the vehicle they finance through the company, banking services and other data was hidden away in difficult to reach areas of the business. The company realized it needed a single, trusted, and complete view of this data - and to link it across the organization.