This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

10 Biggest Small Beer Brewers in the U.S.

Stocks in this article: BREW SAM

4. Mark Anthony Brands (Mike's Hard Lemonade)
2012 production:
1.425 million barrels

We warned you that Beer Marketer's Insights didn't play favorites. This is a flavored malt beverage line owned by a Canadian wine company, but its effects on the beer industry and the alcoholic beverage industry in general trump its beer credentials. A recent Nielsen (NLSN) survey found that Millennials, women and just about everyone but white men are more likely to pick up a flavored malt beverage than they are to knock back a craft beer. Why? Because Mike's Hard Lemonade doesn't berate its drinkers for enjoying a refreshing beverage that tastes like fruit. It doesn't imply that they should be having a "real" drink instead or insist that adding a fruit flavor to a beverage with alcohol in it is "everything that's wrong with this country."

Instead of snickering at someone drinking a raspberry wheat beer or muttering about how brewing blueberries and watermelon into beer are equivalent to putting a lime on a light lager -- it isn't, at all -- the folks behind Mike's Hard Lemonade just put out a whole bunch of sweet flavors and watched their production ramp up from 835,000 barrels just five years ago.

While snooty, insecure brewers and their sycophants could just laugh off Mike's and the like a few years ago, now they have to approach it as a real threat. Mike's has expanded into the hard cider market that is already taking a large, gender-equitable gulp out of the beer market. It's also getting into the beer business by experimenting with a line of shandies, which MillerCoors has already found success with thanks to its Leinenkugel's brand. Mike's Hard Lemonade is making a large, diverse group of friends that should be making the brewers below it nervous. That they and their fans would rather insult Mike's in the slam books than take a lesson from it and offer drinkers something they might actually want speaks volumes about how long it will take to clear up some of "craft" beer's demographic difficulties.

8 of 11

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs