This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Amazon Launches Black Friday Deals

Stock quotes in this article: AMZN

NEW YORK ( TheStreet) -- Amazon (AMZN) kicked off its holiday 2013 shopping season by launching its Black Friday Deals Store and Electronics Holiday Gift Guide on Friday.

Whether customers are shopping via their mobile device or through their computer, Amazon said it is offering more deals than ever before this holiday season and making it easier for customers to find the right gifts for those on their lists.

This year, Black Friday falls on Nov. 29. Amid predictions for a tough holiday season, retailers have already been pumping up their promotions given the early start to Hanukkah in 2013, which falls two day earlier.

Also see: Apple's iPad Air Goes on Sale

Also see: Fligoo Turns Facebook Likes Into Gift Recommendations

This year the Amazon Black Friday Deals Store will offer two Deals of the Day every day through Dec. 22. The Black Friday Deals Store will regularly have deals on gifts ideas from Hasbro, Samsung, Canon, Belkin, Kohler, Dewalt, New Balance, Rubbermaid, Invicta and others.

Amazon will also offer hundreds of Lightning Deals on gift items each week, in wide-ranging categories such as electronics, toys, clothing, jewelry, home and kitchen, among others, from now through Black Friday.

Electronics as gifts are always hot items for the holidays and 2013 is no exception.

Amazon's Electronics Holiday Gift Guide will feature "60 gifts in 60 days" with a new deal on an electronics gift every day through Dec 31, the online retailer said. The company is touting more than 350 of the hottest electronics items including the Amazon Kindle Fire, Kindle Paperwhite, wireless gadgets like Bluetooth speakers and headphones from brands like Beats, Sonos and TDK.

Amazon even sells older version Apple (APPL) products, but don't expect to find the latest iPhone 5S or 5C or the iPad Air.

"We're making it easy for customers to discover and zero in on the hottest gifts and holiday trends -- from streaming media players to Bluetooth portable speakers," Amazon's Vice President of Consumer Electronics Ben Hartman said in a press release. "Our Electronics Holiday Gift Guide is designed to help people shop how they like: by price, category, gift recipient and interest. The guide gives customers gift ideas for everyone on their list, making it easy to shop from the comfort of home and take advantage of fast and free shipping."

The company continues to tout Amazon Prime, which offers members unlimited free two-day shipping on more than 15 million items, unlimited streaming of over 41,000 movies and TV episodes through Prime Instant Video and access to over 350,000 books to borrow through the Kindle Owners' Lending Library.

Wal-Mart (WMT) has also initiated discounting across its stores to entice holiday shoppers. Beginning Friday, Wal-Mart will offer discounts across categories ranging from electronics to apparel. An 8-inch Nextbook tablet, for example, will cost $99 through Wal-Mart. Purchasing the tablet elsewhere will cost upwards of $139.

Amazon shares were falling 0.86% to $360.92 on Friday morning. Wal-Mart shares were rising 0.33% to $43.69.

Written by Laurie Kulikowski in New York.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,804.71 -238.19 -1.40%
S&P 500 1,946.16 -26.13 -1.32%
NASDAQ 4,422.0850 -71.3050 -1.59%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs