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Shawn "JAY Z" Carter Turns Black Friday Gold By Launching His First Men's Fragrance

ABOUT SHAWN "JAY Z" CARTER  Since 1996, 17-time Grammy award winner, Shawn "JAY Z" Carter has dominated an evolution in popular culture.  Between multiple businesses and accolades spanning the recording industry to global investment leaders such as Warren Buffet, JAY Z personifies the "American Dream."  He is Founder and Chairman of Rocawear and is majority owner of the 40/40 sports clubs. 

JAY Z served as President and CEO of Def Jam Recordings, where he fostered the careers of international stars Rihanna, Kanye West and many others before entering into a partnership with Live Nation, forming the entertainment company, Roc Nation.  In 2009, his release Blueprint 3 became his 11th # 1 album debut securing the record for most #1 albums by any solo artist.  2012 saw JAY Z launching his annual MADE IN AMERICA festival, a 2-day event held in Philadelphia and headline the opening of the Brooklyn NETS new Barclay's Arena with 8 sold out shows.   In April 2013 he announced Roc Nation Sports, home to three-time NBA scoring champion, Oklahoma City Thunder's, Kevin Durant, All-Star New York Yankee second baseman, Robinson Cano and first round draft pick, Notre Dame all-time high scorer, Skylar Diggins, of the Tulsa Shock.  2013 also saw the release of JAY Z's 13th # 1 album debut with "Magna Carta‚Ķ Holy Grail," a sold-out stadium tour with Justin Timberlake and the announcement of the "MAGNA CARTER WORLD TOUR."  Shawn "JAY Z" Carter continues his philanthropic work through Shawn Carter Foundation.

ABOUT PARLUX LTD Parlux Ltd., a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products, and has been in business since 1987.  It is ranked among top cosmetic and fragrances companies in the world and holds the licenses for notable fragrance brands including Rihanna, Vince Camuto, Kenneth Cole, Jessica Simpson, Tommy Bahama among others.

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