“I look forward to working with Perry, Tim Busch, Brian Jones and the rest of the Nexstar team to develop strategies for growth and expansion while building upon the Company’s excellent record of community involvement, client service and viewer engagement.”
As an NBC senior executive for 14 years, Tom O’Brien brings extensive television broadcasting, digital media and marketing experience to his new role at Nexstar. Tom most recently served as Executive Vice President & Chief Revenue Officer for CNBC where he was responsible for overall leadership of the company’s TV network, digital, international ad sales and sales marketing teams. At CNBC, he evolved the network’s go-to-market strategy to deliver revenue growth by increasing customer engagement with expanded multi-platform and activation opportunities. He established an international digital sales and marketing organization and was a driving force in the development of the advertising product suite for CNBC.com and CNBC’s mobile products.
Prior to his role at CNBC, O’Brien spent 12 years as a President and General Manager in the NBC Television Stations Division. He was appointed President and General Manager of NBC's flagship television station, WNBC in 2008. In this role, he was accountable for all of NBC’s Local Media properties in New York including: WNBC; NBCNewYork.com; NBC’s local digital/cable channel, NY Nonstop; and various out-of-home platforms. While at WNBC, he led the transition of WNBC’s content strategy to become a true multi-platform local news provider to drive both total audience and revenue growth. This initiative included re-engineering editorial, technical and production processes to enable the seamless production of content for use across multiple platforms serving the entire portfolio of NBC Local Media in New York. Under his leadership, WNBC launched new content and marketing strategies to strengthen NBC New York’s local programming lineup and deliver strong growth in traffic on NBCNewYork.com.
Before moving to New York, O’Brien was the President and GM of NBC’s KXAS in Dallas/Ft. Worth from 2001-2008. During his tenure, the KXAS team grew their morning and 10:00 p.m. news programs to finish first in the market and made nbc5i.com one of the top trafficked television station websites in the country. He transformed KXAS into a regional operating center for the NBC/Telemundo station group, creating the NBC/Telemundo duopoly in D/FW, championing the development and creation of the original NBC ArtWorks graphics production center and Fort Worth based Telemundo Production Center. Tom was recognized with an Emmy Award for Overall Station Excellence in 2008 and an AWRT Award of Excellence for TV/Cable General Management in 2006. Earlier in his career with NBC, O’Brien served as President and GM of WVIT in Connecticut, where he led the station to become the market leader in news, revenue and profitability.