This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Nexstar Broadcasting Names Thomas O’Brien Executive Vice President, Digital Media And Chief Revenue Officer

Stocks in this article: NXST

“I look forward to working with Perry, Tim Busch, Brian Jones and the rest of the Nexstar team to develop strategies for growth and expansion while building upon the Company’s excellent record of community involvement, client service and viewer engagement.”

As an NBC senior executive for 14 years, Tom O’Brien brings extensive television broadcasting, digital media and marketing experience to his new role at Nexstar. Tom most recently served as Executive Vice President & Chief Revenue Officer for CNBC where he was responsible for overall leadership of the company’s TV network, digital, international ad sales and sales marketing teams. At CNBC, he evolved the network’s go-to-market strategy to deliver revenue growth by increasing customer engagement with expanded multi-platform and activation opportunities. He established an international digital sales and marketing organization and was a driving force in the development of the advertising product suite for CNBC.com and CNBC’s mobile products.

Prior to his role at CNBC, O’Brien spent 12 years as a President and General Manager in the NBC Television Stations Division. He was appointed President and General Manager of NBC's flagship television station, WNBC in 2008. In this role, he was accountable for all of NBC’s Local Media properties in New York including: WNBC; NBCNewYork.com; NBC’s local digital/cable channel, NY Nonstop; and various out-of-home platforms. While at WNBC, he led the transition of WNBC’s content strategy to become a true multi-platform local news provider to drive both total audience and revenue growth. This initiative included re-engineering editorial, technical and production processes to enable the seamless production of content for use across multiple platforms serving the entire portfolio of NBC Local Media in New York. Under his leadership, WNBC launched new content and marketing strategies to strengthen NBC New York’s local programming lineup and deliver strong growth in traffic on NBCNewYork.com.

Before moving to New York, O’Brien was the President and GM of NBC’s KXAS in Dallas/Ft. Worth from 2001-2008. During his tenure, the KXAS team grew their morning and 10:00 p.m. news programs to finish first in the market and made nbc5i.com one of the top trafficked television station websites in the country. He transformed KXAS into a regional operating center for the NBC/Telemundo station group, creating the NBC/Telemundo duopoly in D/FW, championing the development and creation of the original NBC ArtWorks graphics production center and Fort Worth based Telemundo Production Center. Tom was recognized with an Emmy Award for Overall Station Excellence in 2008 and an AWRT Award of Excellence for TV/Cable General Management in 2006. Earlier in his career with NBC, O’Brien served as President and GM of WVIT in Connecticut, where he led the station to become the market leader in news, revenue and profitability.

2 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs