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Starwood Hotels’ Fast-Growing Aloft Brand Unveils New Adaptive Re-Use In Vibrant Downtown Orlando

Stocks in this article: HOT

Starwood Hotels & Resorts Worldwide, Inc.(NYSE:HOT) today announced its sizzling Aloft brand has made its debut in Orlando, Florida. Aloft Orlando Downtown is located in the former OUC building and sits adjacent to Orlando City Hall. Owned by GDC Properties and operated by Yedla Management Company, this new hotel offers a prime location in the revitalized downtown business district. Featuring Aloft’s signature W XYZ bar, with a buzzing, social atmosphere, significant outdoor dining space and urban-influenced, modern design, Aloft Downtown Orlando is a welcome addition for guests and locals alike. The W XYZ bar will also feature live music with emerging local artists as part of its signature Live at Aloft Hotels program.

“We are thrilled that Aloft Hotels is now part of Orlando’s bustling downtown area. Aloft delivers its pioneering initiatives in music, design, and technology that have made it a must-have brand for the next generation of travelers,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “The Aloft guest is always connected and on-trend. A downtown Orlando location is an ideal home base for guests exploring the city and visiting the major attractions this area boasts, as well as the local community looking for a new after work venue.”

Design innovation is key to Aloft Orlando Downtown’s architecture, as some of the original building’s features have been preserved in the lobby such as the terrazzo flooring, marble walls and teak wood paneling. An L.E.D. backlit staircase leads from the lobby to the lower level where the meeting space is located and there are seven boardrooms located on floors 2 to 8. The spacious loft-like meeting rooms feature 10 ft. ceilings with floor to ceiling windows that offer fabulous views of downtown Orlando. The building’s exterior illuminates at night with its vibrant L.E.D. lighting.

“The Aloft Orlando Downtown not only preserves the historic fabric of Orlando, but also adds an exciting destination for visitors and residents alike,” said William Ingraham, President of GDC Properties.

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