BOSTON, Oct. 31, 2013 (GLOBE NEWSWIRE) -- LogMeIn, Inc. (Nasdaq:LOGM) just unveiled a new release of BoldChat, its live chat and multichannel customer engagement offering, that aims to help businesses more effectively engage the rapidly growing number of mobile customers and visitors. The first major live chat solution on the market to offer mobile optimized proactive chat capabilities, the new release builds on LogMeIn's portfolio of mobile customer engagement offerings, and introduces simple ways to extend the benefits of chat-based interactions to mobile web efforts. As a result, businesses can more effectively engage customers and prospective customers directly on their mobile devices, while extending the conversion and customer service benefits commonly associated with chat across the fastest growing online channel.
In her widely cited "State of the Internet" report, Morgan Stanley's Mary Meeker predicted that the mobile web usage will surpass desktop usage by 2015. Meanwhile, an International Customer Management Institute (ICMI) study of contact center professionals found that only 25 percent of companies currently have a mobile customer service strategy in place, while 62 percent see mobile customer service as a competitive differentiator.
Mobile customer engagement and the growth of mobile web usage is especially relevant for businesses gearing up for the 2013 holiday shopping season. Beyond general customer service goals, such efforts are often linked directly to revenue implications, especially in markets like eCommerce. Shop.org, the online retail arm of the National Retail Federation (NRF), found that more than half of all online retailers cited investments in mobile optimized websites among their top priorities for this upcoming holiday shopping season. It's a stat that shouldn't be surprising given the fact that according to eMarketer, 16 percent of all US online sales this holiday season are expected to come from mobile shoppers.