Operating segment income declined by 27.8% versus a 45.5% increase in last year’s comparable quarter, primarily driven by higher input costs. MAP spend was lower than in the prior year’s first quarter, which reflects a modest marketing mix shift to more trade spend and slotting. SG&A costs, excluding MAP, increased versus an unusually low prior year comparable number.Jimmy Dean grew volume and sales behind double-digit growth in breakfast sandwiches and grew share in the fast-expanding frozen protein breakfast category. Ball Park increased sales in the low single-digits with solid performance in hot dogs during the key grilling season and continued strong growth in flame-grilled patties. Aidells continued to be a strong performer for the company, driven in part by the new meatball innovations outperforming expectations.
Hillshire Brands Reports Solid Start To Fiscal 2014
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