WALNUT CREEK, Calif.
Oct. 31, 2013
/PRNewswire/ -- Latino Consultants, LLC, a leading social-cause marketing firm for 18 years, today launched the first bilingual mobile health resource "web-app" as part of a hyper-local capacity building initiative in
Contra Costa County, California
The web-based app,
and its Spanish-language counterpart -
- are part of an overall Capacity-Building initiative designed by Latino Consultants on behalf of a philanthropic client. The bilingual mobile health resource "web-app" gives hyper-local health access information in the user's hand – and in their language – to work perfectly with health reform – and beyond that for an even larger scope: eligibility is identified without a registration requirement and direct connections to enrollment and local resources are at the users' fingertips.
"For silo-trained outreach workers, this capacity building initiative empowers a whole health approach and builds trust with the communities they serve," said
Sara Elena Loaiza
, Founder and Managing Partner of Latino Consultants. "The goal is to increase access to services and reduce barriers to care for low-income
residents by linking resources."
The tools – which include the mobile technology, a print resource, and training components – are evidence-based and leverages the mobile health behaviors of low-income communities to engage in accessing enrollment and local health resources. The initiative development was via community-partnerships, where 25 local, county, faith-based, academic, and private charitable organizations took part in shaping content. This integrated capacity-building initiative launched as a public service on behalf of the John Muir/Mt. Diablo Community Health Fund
to empower community health educators, social workers, navigators and outreach workers.
"It is a myth that low-income and underserved populations suffer from a digital divide – Wifi and affordable smart devices changed all that," adds Ms. Loaiza. "But there remains a huge information divide for non-English speakers. The underserved populations are the ones most likely to access health information via mobile and the census shows 75 percent of Latinos speak a language other than English at home. This initiative presents a true solution."