International Flavors & Fragrances Inc. (NYSE:IFF), a leading global creator of flavors and fragrances for consumer products, today announced that it has received the prestigious Organic Monitor Sustainable Beauty Award for Sustainable Ingredients for a revolutionary new approach to rose extracts, Rose Water Essential TM, developed by its naturals ingredients company, LMR.
Christophe de Villeplee, VP Global Fine Fragrances and Beauty Care, said, “IFF and LMR have been leaders in the world of naturals for 30 years and this award is recognition of our commitment to sustainable business practices and finding innovative ways to anticipate the needs of consumers and our customers.”
Rose Water Essential is a breakthrough in fragrance technology, and a FiFi® Technology Award finalist. It is a completely new product which contains all of the olfactive molecules of rose petals, combining the elements of rose essence and rose water, without water; it is an ultra-concentrated alternative to traditional rose water. The product has multiple benefits, including energy efficiency in production and transportation and bacteriological stability. This new technology offers intriguing advantages for the fragrance industry where rose is a vital beauty product used as a natural fragrance, moisturizer or in cosmetics.
Bernard Toulemonde, General Manager of IFF-LMR Naturals, who was at the forefront of this creation said, “It is so gratifying to obtain industry recognition for a product innovation that will also be helpful to consumers. Rose Water Essential uses the rose in the most efficacious way while also adhering to principles of high quality and sustainability. We are very proud to accept this award on behalf of all the people at IFF who work every day to bring innovative and high quality products to the market.”“One of the aspects of our corporate sustainability strategy focuses on creating innovative sustainable products for our customers,” added Kip Cleverley, Director of Global Sustainability. “Rose Water Essential is a perfect example of a sustainable product that is natural, organically certifiable and eco-efficient.”