Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, today announced it has introduced a host of new performance-based pricing models for marketers looking to minimize waste and increase the return on investment of their in-stream video ad campaigns. These pricing models directly match buying guarantees to brand marketers’ goals from awareness at the top of the marketing funnel to brand metrics like engagement, perception, favorability and intent in the middle of the marketing funnel. When buying on any of the “cost-per” performance-based pricing models, advertisers only pay when a consumer’s action precisely meets their pre-determined objective. Tremor Video’s suite of performance-based pricing models aims to meet marketers’ full range of brand objectives and the ultimate goal of making TV and online video work together seamlessly with better accountability and insight into the role each plays.
“Until now, media buying currency has been a lowest common denominator and loose proxy for what brand marketers ultimately need to achieve. We are now at a pivotal moment where sophisticated technology and a digitally fueled world enable much more precise matching of buying currency to brand objective,” said Lauren Wiener, President of Global Sales and Marketing at Tremor Video. “This new suite of performance-based pricing models invites advertisers to now pay for what they really want, effectively eliminating the waste inherent in previous options. We’re proud to say to the market, ‘pay us only when your ad campaign works’, as defined by what ‘working’ means to them.”
The media landscape continues to shift and marketers are racing to determine the best ways to impact consumers with the power of sight, sound, motion and interactivity across all screens,” said Brian King, Global Brand Officer of Marriott International. “Pricing models based on metrics like measurable brand lift and engagement help marketers make better investment decisions and build new paradigms for a new media landscape. We look forward to continually exploring means to buy what we want.”
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