This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Tremor Video Rolls Out Largest Suite Of Guaranteed Performance-Based Pricing Models For In-Stream Video

Stocks in this article: TRMR

Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, today announced it has introduced a host of new performance-based pricing models for marketers looking to minimize waste and increase the return on investment of their in-stream video ad campaigns. These pricing models directly match buying guarantees to brand marketers’ goals from awareness at the top of the marketing funnel to brand metrics like engagement, perception, favorability and intent in the middle of the marketing funnel. When buying on any of the “cost-per” performance-based pricing models, advertisers only pay when a consumer’s action precisely meets their pre-determined objective. Tremor Video’s suite of performance-based pricing models aims to meet marketers’ full range of brand objectives and the ultimate goal of making TV and online video work together seamlessly with better accountability and insight into the role each plays.

“Until now, media buying currency has been a lowest common denominator and loose proxy for what brand marketers ultimately need to achieve. We are now at a pivotal moment where sophisticated technology and a digitally fueled world enable much more precise matching of buying currency to brand objective,” said Lauren Wiener, President of Global Sales and Marketing at Tremor Video. “This new suite of performance-based pricing models invites advertisers to now pay for what they really want, effectively eliminating the waste inherent in previous options. We’re proud to say to the market, ‘pay us only when your ad campaign works’, as defined by what ‘working’ means to them.”

The media landscape continues to shift and marketers are racing to determine the best ways to impact consumers with the power of sight, sound, motion and interactivity across all screens,” said Brian King, Global Brand Officer of Marriott International. “Pricing models based on metrics like measurable brand lift and engagement help marketers make better investment decisions and build new paradigms for a new media landscape. We look forward to continually exploring means to buy what we want.”

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,672.60 -141.38 -0.79%
S&P 500 2,051.82 -11.33 -0.55%
NASDAQ 4,757.8790 +7.4820 0.16%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs