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Today, Citi Released Its Third Wave Of Research On Professional Women With LinkedIn. Pictured Above Is A Roadmap For Success, Based On Survey Results.

Citi and LinkedIn today released results from their third Today’s Professional Woman Report, a national survey exploring women’s career and financial concerns inspired by the conversations on Connect: Professional Women’s Network the fast-growing LinkedIn group of more than 190,000 professional women powered by Citi. For the first time, the survey, which looked at a representative sample of 1,023 professionals, also explored men’s perspectives on success and the factors that shape the career paths men pursue.

Results of the study revealed that the average professional woman expects to have eight different jobs over the course of her lifetime, and are more likely than men to make several career transitions as they progress towards their goals. Not only are more women than men employed in careers that differ from what they thought they would do when graduating college (45% vs. 36%), but women are also more likely than men to think that they will work in a totally different industry or at a different company in ten years (30% vs. 19%). Despite their different career paths, a nearly equal number of women and men (47% and 48%, respectively) feel they have achieved their personal goals – and the number of women who consider themselves successful has increased nearly 10 points since March 2013 (47% vs. 37%).

“The survey results illustrate how women are willing to take risks when it comes to their careers – they’re thinking creatively about their paths, their definitions of success, and are prepared to reinvent themselves in order to achieve their goals,” said Linda Descano, CFA®, Head of Content and Social, North America Marketing at Citi, and President and CEO of Women & Co., Citi’s personal finance resource for women. “Whether they need advice on how to navigate a major career transition, or are seeking support and inspiration from other women who have achieved success, the community that we have built through Connect continues to provide women with the resources they need to power their personal and professional progress.”

On work-life balance and “having it all” – women and men weigh in:
  • Balance is equally important to both men and women: Finding the right balance between work and family life is the number one career concern for both genders – with slightly more men identifying it as a major concern (50% of men vs. 48% of women).
  • When it comes to defining success, men place more emphasis on marriage and children: 79% of men equate “having it all” with being in a “strong, loving marriage” vs. only 66% of women who feel the same. And when it comes to kids, 86% of men factor children into their definition of success vs. 73% of women.
  • Women are more likely to say that marriage is not a necessary part of the equation: 25% of women think that being in a “strong, loving relationship” is all they need to have it all; marriage is not necessary. Only 14% of men agree.
  • The number of women who say their definition of success is not linked to marriage or relationships has increased since 2012: The number of women who do not factor marriage or relationships into their definition of success has nearly doubled (from 5% to 9%) since the survey was first conducted in July 2012.
  • Women are more likely to identify several company benefits and perks as key drivers to career satisfaction: Both genders ranked good healthcare benefits as their #1 most important company perk – but women valued several benefits more highly than men:
    • Professional development resources and training (87% vs. 78%)
    • Flex schedules/ability to work from home (90% vs. 72%)
    • Health/fitness related perks (i.e. gym membership) (55% vs. 45%)
    • Good maternity leave/paternity leave policy (56% vs. 36%)

“Discussions about work/life balance continue to be some of the most popular conversations in Connect, so it’s fascinating that the study shows that men place just as much value on it as women,” said Jacky Carter, LinkedIn Community Manager for Connect: Professional Women’s Network. “What really surprised us in the results of the study is that men don’t see money as the source of having it all — they actually place the highest value on family.”

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