This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

The 2013 Discover Holiday Shopping Survey Finds Seven Out Of 10 Consumers Plan To Take Advantage Of Black Friday And Cyber Monday Deals, With One In Three Saying They'll Do A Majority Of Their Shopping One Of These Days. (Graphic: Business Wire)

Stocks in this article: DFS

Cash remains the respondents’ favorite way to pay for their purchases; 55 percent plan to use cash to make their holiday purchases, while 29 percent plan to use credit. Of those who will use credit, 40 percent will use their accumulated credit card rewards to supplement their shopping.

Customer service is also a driving force for holiday purchases in 2013, as 49 percent of Americans say a bad customer service experience will affect their decision to shop with a particular retailer again.

Black Friday and Cyber Monday: A Matter of Preference

The majority of shoppers, 70 percent, plan to take advantage of Black Friday or Cyber Monday deals, comprised of 40 percent of shoppers planning to brave the crowds on Black Friday and 30 percent planning to go online for Cyber Monday. Additionally, one-third of shoppers will do a majority of their shopping on one of these days.

Consumers are not likely to go into Black Friday and/or Cyber Monday blind, as 76 percent of consumers plan to research the deals ahead of time. While scouting the sales, consumers will employ a range of tactics including researching newspapers and online news sites, 42 percent; retailers’ websites/promotional emails, 33 percent; social media, 8 percent; and TV/radio, 8 percent.

Americans prefer Black Friday because they say the shopping holiday offers better sales, at 41 percent. Additional factors influence shoppers’ willingness to face the crowds, including 21 percent preferring to see items in-store, and 20 percent upholding family tradition.

Convenience is king for Cyber Monday shoppers as 63 percent say they appreciate the ease of online shopping. Nearly a quarter, 24 percent, say they find better sales, and 11 percent prefer the ability to easily compare prices.

No matter consumers’ preference between the two big shopping events, shoppers top purchases will be electronics, clothing, toys and jewelry:

  • Electronics, 87 percent
  • Clothing, 71 percent
  • Toys, 58 percent
  • Jewelry, 30 percent

About the Discover Annual Holiday Shopping Survey

The Discover Annual Holiday Shopping Survey was an online poll of 1,005 American adults, 502 male and 503 female. The poll was conducted online between Sept. 24 and Oct. 22, 2013, by Penn Schoen and Berland.

2 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,625.95 +269.08 1.55%
S&P 500 2,043.88 +30.99 1.54%
NASDAQ 4,718.6120 +74.30 1.60%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs