PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today announced the opening of its first store on Long Island on Thursday, November 7th at 10:00 AM at Walt Whitman Shops in Huntington, NY. The PBteen store joins its sister brands Pottery Barn and Pottery Barn Kids, in the first ever combined location, with convenient, pass-through access to all three stores. This will be the sixteenth PBteen location in the United States. To celebrate the PBteen opening, the first 200 customers to visit the store on opening day will receive a free gift and chance to win one of four PBteen gift cards valued at $250. Customers are also invited to enjoy the PBteen Wii U Game Lounge, where teens and their parents can play an advance copy of the Super Mario 3D World game exclusively for the Wii U console, starting on opening day through November 14 th.
The PBteen store will open with the new holiday 2013 collection, just in time to get a start on holiday shopping. The store will feature PBteen’s new holiday gift assortment, including tech gadgets for guys and girls, fur-inspired bedding, lounge seating and travel gear, and jewelry and beauty storage accessories. The store will also showcase limited edition items from the brand’s collaborations with Burton Snowboards, the world’s leading snowboard company, as well as celebrity stylists and fashion designers Emily Current and Meritt Elliott (Emily & Meritt).
Customers can create their ultimate room with the latest Burton Snowboards-inspired collection, which includes bedding, lighting, lounge seating, wall décor and accessories for tweens and teens. The collection brings authentic rider style to any room and features patterns and prints inspired from Burton’s popular apparel line, including quilts made from vintage tee prints. The collection also includes wall murals with action shots of Burton team riders, Hannah Teter, Jeremy Jones and Mikey Rencz.
The Emily & Meritt for PBteen collaboration will be prominently displayed and perfectly merges fashion and interiors, youthfulness and sophistication. It brings the celebrity stylists’ West Coast sensibilities to the home arena through the lens of a classic Americana wonderland. The collection blends Emily & Meritt’s love for denim with touches of silver, gold and vintage-inspired glamour. The collaboration’s dreamy feel also builds on fantastical elements such as butterflies, bunnies and unicorns—as well as a wonderful sense of whimsy. The collection consists of over 37 products across seven key categories and includes bedding, furniture, lighting, wall décor, decorative accessories, jewelry storage and more.The new PBteen store will be anchored around the PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room at no charge. Using drag and drop technology, teens can experiment with different room configurations and color combinations to quickly see their designs come to life on a television screen overhead. When teens and their parents visit the new PBteen store, they can expect a customizable shopping experience with on-site design specialists available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping. “We are excited to introduce PBteen at Walt Whitman Shops and complete our family of Pottery Barn brands on Long Island,” said Sandra Stangl, President, Pottery Barn Brands. “This will be our first combined Pottery Barn, Pottery Barn Kids and PBteen location in the world, giving customers the opportunity to find quality home furnishings, for all ages, in one convenient location. We are thrilled to bring this unique shopping experience to our loyal customers just in time for holiday shopping.”
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