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New Ericsson Report: Smartphones Change Cities

STOCKHOLM, Sweden, Oct. 30, 2013 (GLOBE NEWSWIRE) --
  * 18 examples of the role ICT plays in terms of consumers' satisfaction and
    dissatisfaction with city life

  * In cities, people are most satisfied with the availability of shopping,
    restaurants, and leisure facilities, whereas areas inducing dissatisfaction
    include child/elderly care, communication with authorities, and traffic

  * Smartphone owners who evaluated service concepts for these areas believe
    that in three years, market availability will be five times what it is
    today, turning all tested concepts into mass-market services

  * Consumers see such services as primarily driven by the relevant industry,
    making it important for the ICT industry to bridge the gap
In a new Ericsson (NASDAQ: ERIC) ConsumerLab report, smartphone users in São
Paolo, Beijing, New York, London and Tokyo were asked about their interest in,
and the potential development of, 18 new services relating to important aspects
of city life.

The study asked smartphone users to evaluate new service concepts related to the
areas of city life they are most satisfied with - the availability of shopping,
restaurants, and leisure facilities. Examples of new services include: social
restaurant guides, a digital real-time trainer, situational shopping
recommenders, mobile menus and table reservations, and same-day goods delivery.

Delving into these new concept services, the study asked if a restaurant
ingredient checker service was of interest: while eight percent of respondents
think the service is available today, 61 percent expect it to be a normal
service available within three years.

The study also covers areas that users expressed most dissatisfaction with,
namely child/elderly care, communication with authorities, and traffic. New
service concepts here include, social care networks enabling easy communication
with family members via any device, a contextual mobile city service that
provides location-based information from local authorities, and a minimal day-
travel scheduler that optimizes a user's calendar to minimize need for travel.

Respondents also indicated that they are looking for better services and
improved communication from authorities via their smartphones. Alongside this,
between 10 and 15 percent of young couples and parents think a range of ICT-
enabled care services are available in their cities now, while 64-68 percent
believe they will be widely available in three years.

Michael Björn, Head of Research at Ericsson ConsumerLab, said: "Mass demand for
new ICT services can change city life, beyond what we recognize, in just three
years. Smartphone services related to shopping, eating out and finding
entertainment can drastically improve people's satisfaction with life in cities.
Smartphone services can also alleviate dissatisfaction, and expectations are
high on the market to make these services available."

Björn continued: "The results of this study show that consumers welcome
innovation in many areas of their everyday experiences in the city."

Traffic is the number one source of dissatisfaction in cities, and 47 percent of
smartphone owners in the survey expressed interest in a personal navigator that
provides the best travel information for all modes of indoor and outdoor
transport, from walking to driving.

Almost half (47 percent) of smartphone owners predict that mobile operators will
be instrumental in bringing this particular service to their pockets, although
generally they see the relevant industry taking the lead.

The study was conducted online and gathered responses from 7,500 smartphone
users. The study is representative of 40 million citizens.

Read the full report here.

Download the info graph here.



NOTES TO EDITORS

About Ericsson ConsumerLab:
Ericsson ConsumerLab gains its knowledge through a global consumer research
program based on interviews with 100,000 individuals each year, in more than 40
countries and 15 megacities - statistically representing the views of 1.1
billion people. Both quantitative and qualitative methods are used, and hundreds
of hours are spent with consumers from different cultures.

All reports can be found at: www.ericsson.com/consumerlab

Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press

Ericsson is a world-leading provider of communications technology and services.
We are enabling the Networked Society with efficient real-time solutions that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.

Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
40 percent of the world's mobile traffic goes through Ericsson networks and we
support customers' networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson


FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com






New Ericsson report: Smartphones change cities: http://hugin.info/1061/R/1738816/583407.pdf

[HUG#1738816]

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