TORONTO, Oct. 29, 2013 /PRNewswire/ -- eyeReturn Marketing (ER), a leading online ad serving technology company, announced today the integration of comScore validated Campaign Essentials™ (vCE®) into eyeReports, eyeReturn's full-suite reporting product. comScore vCE® is a holistic ad and audience delivery validation solution that offers global campaign performance measurement for display and video ads. This integration gives clients an additional layer of insight on performance, measuring reach against demographic benchmarks.
The integration of comScore vCE® into eyeReturn's ad serving campaigns – and soon-to-be eyeDemand campaigns – adds unique insight into campaign performance by validating reach on target gender, household income and age demographic. Pairing reach metrics from comScore with eyeReturns' reporting dashboard gives clients readily accessible, real-time, in-flight campaign data.
"Integrating comScore vCE® seamlessly into the eyeReturn stack is a huge win for advertisers," said Renee Hill, President and Co-CEO of ER. "With one click, within our existing reports, clients will be able to see a full demographic breakdown of any campaign. No separate integration with comScore is required - it's that simple.""We are delighted that eyeReturn Marketing has chosen to include vCE® into its product offering, and look forward to working alongside eyeReturn to bring additional viewability, brand safety, and demographic insights to their custom base," said Bryan Segal, VP of Canadian Sales at comScore. About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo. About eyeReturn MarketingeyeReturn Marketing delivers real-time buying, ad serving, dynamic optimization, verification, analytics and production for display, video, rich media and mobile creative. eyeReturn Marketing is the only end-to-end digital advertising platform in the market. So even if you're starting from scratch, we enable you to get the attention of the right audience with maximum efficiency and maximum reach – all in one platform. eyeServe, eyeTarget, eyeDemand. Learn more at eyeReturnMarketing.com Contact: Kristine Fernandes, 416-929-4834 ext. 236, email@example.com SOURCE eyeReturn Marketing
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV