This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

ISC To Provide The First Fully-Integrated Multi-Media Raceday Experience For Fans

Stocks in this article: ISCAISCB

DAYTONA BEACH, Fla., Oct. 29, 2013 /PRNewswire/ --  International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) ("ISC") today unveiled its plan to provide race fans with the sport's first fully-integrated multi-media race-day experience across all its motorsports facilities over the next few years.

(Logo: http://photos.prnewswire.com/prnh/20091005/FL87045LOGO)

In addition to the thrilling live on-track racing action, fans will be able to enjoy rich multi-media content directly on their Sprint smartphones and other handheld devices, and on new high-definition video screens located throughout the racetrack.  They will also enjoy enhanced connectivity to instantly share their raceday experience with friends inside and outside the track via Twitter, Facebook, and other social media platforms.

"With all the wonderful content available at-track, race fans are consuming our sport much differently today than a decade ago and they are sharing those experiences with friends across the country," said ISC CEO Lesa France Kennedy.  "We're taking a strategic approach to provide the very best connectivity and superior multi-media content to further enrich the fan experience.  We want to cater to all of our loyal fans in attendance and we are committed to making the necessary investments to provide the type of raceday experience our fans expect from the leader in motorsports entertainment."

These enhancements, which began in 2013 and will continue in 2014 and 2015, focus on several key areas:

  • Digital High-Definition Video Screens:   Beginning with Talladega Superspeedway in 2014, new large high-definition video boards will be installed across all ISC tracks.  These video boards will be located throughout each facility to ensure all fans in attendance have a clear view of the screens to enjoy all the great content that it will deliver.
  • Unique At-Track Content: ISC has deployed a fully-integrated multi-media content strategy to deliver up-to-the-second live in-race and in-car cameras views, instant race data and other interactive race-day content to enhance the live on-track action and provide fans with a raceday experience unlike any other in the industry.
  • Enhanced Connectivity:  Wi-Fi service will be provided in premium camping and fan areas, as well as in high-traffic areas.  These services were already installed at Michigan International Speedway and Auto Club Speedway of Southern California in 2013, and will be rolled out to other venues in the ISC family in 2014 and 2015.  In addition, ISC is working with American Tower Corporation to provide improved cellular coverage to include 4G connectivity for fans during race weekends.  These systems have already been installed at Daytona International Speedway, Kansas Speedway and Chicagoland Speedway, and will be rolled out in Phoenix International Raceway, Talladega Superspeedway and Auto Club Speedway in 2014 and the remaining ISC facilities in 2015.

In total, ISC and its partners have committed over $50 million to complete these enhancements through 2015.  The investment by the Company is included in the five-year (FY2013 – FY2017) $600 million capital allocation plan endorsed by its Board of Directors in June 2013. 

DAYTONA Rising, the $400 million renovation of the frontstretch grandstands of the "World Center of Racing," will feature additional technology enhancements and amenities that will further raise the industry standard for the benefit of race fans.  Those elements will be developed closer toward the end of construction to ensure the most up-to-date innovations are installed prior to the project's completion in 2016.

About International Speedway CorporationInternational Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.  The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California SM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway SM near Chicago, Illinois;  Homestead-Miami Speedway SM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. 

The Company also owns and operates Motor Racing Network, the nation's largest independent sports radio network and Americrown Service Corporation SM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise.  In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway.  For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.  

SOURCE International Speedway Corporation

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,828.24 +0.49 0.00%
S&P 500 2,067.56 -5.27 -0.25%
NASDAQ 4,791.63 +4.3130 0.09%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs