Oct. 29, 2013
/PRNewswire/ -- Millions of soccer fans have their eyes on the Mexican national team with hopes of a 2014 World Cup qualification. At the upcoming game against
, 12 teens will join their heroes on the pitch as official on-field ball handlers. The youngsters, who represent the Boys & Girls Clubs of
Greater San Diego's
in Logan Heights, have been selected for Coca-Cola's
Club Balon Rojo.
educational program inspires participants to excel in school and lead active, healthy lifestyles.
Club Balon Rojo
is part of Coca-Cola's nationwide efforts to educate youth about the importance of living a healthy lifestyle through proper exercise. Coca-Cola teamed up with the Boys & Girls Clubs of
Greater San Diego
to select teens who display outstanding scholastic achievement and leadership. This is a special opportunity for teens to get active and enjoy the happiness of the game up close and personal. Participating youth will share their experiences with their communities, serving as role models and encouraging others to excel.
The game will take place at the Qualcomm Stadium in
San Diego, CA
, 2013. The day prior to kickoff, TV personality
and soccer legend
will lead a soccer clinic for the teens, promoting physical activity and teaching new skills. Additionally, the Hispanic Scholarship Fund (HSF) will offer a college-readiness workshop, inspiring participants to pursue higher education.
"Coca-Cola has a long tradition of supporting sports at every level -- from local youth teams to national and Olympic teams. We believe active, healthy living should be an integral part of everyone's life. The best way to get teens moving is through fun, engaging programs like our
soccer experience," said
, Sales Director,
. "By providing opportunities and venues to exercise, we enable younger generations to uncap their potential and get active on the field regardless of skill level."
"We are very appreciative and honored to be chosen as a partner of Coca-Cola for this unique event," said Oakes Branch Manager
Club Balon Rojo
educational program aligns well with our three priority outcomes of academic success, character development and healthy lifestyles. Our kids are looking forward to this special opportunity."
Coca-Cola has been a proud supporter of the HSF for more than 30 years, raising funds and helping to generate support for the educational advancement of Hispanic students throughout the U.S.