This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Marketing Technology Innovator Voltari Launches Voltari Pathways To Attribute Foot Traffic To Mobile Advertising

Voltari Corporation (NSDQ: VLTC), a marketing technology company with over 10 years experience in developing data driven solutions, announces the launch of Voltari Pathways™, a new product feature that allows advertisers to track store visits resulting from mobile impressions. This new feature reduces the guesswork that has long existed for multi-channel marketers.

Voltari Pathways™ is the latest enhancement to Voltari Connect—a platform that already allows advertisers to target consumers who have taken action beyond the initial click on a banner ad. Now marketers can use Voltari Connect to track, understand, and optimize actions toward their ultimate objective—foot traffic. Optimization based on intent to purchase, and attribution of store visits, are capabilities especially appealing to retail, auto, entertainment and QSR brands.

“Our team is focused on finding the most innovative uses of data to serve marketers who do business in multiple channels, including web, mobile and brick and mortar stores. We know that foot traffic is the ultimate goal for many of our advertisers, so we are incredibly excited to be able to offer this turnkey product,” said Rich Stalzer, Voltari CEO.

How Voltari Pathways™ Works

The system begins by delivering mobile ads to only those consumers predicted to have the highest interest. Next, targeting is refined based on the “second click,” when consumers engage with landing page features designed to capture purchase intent, such as store locator, looking up store hours, in-store offers or events. The technology then identifies when a device that has been served a Voltari ad is later present at specified locations, and Voltari does this without using any personally identifiable information. Foot traffic is quantified as mobile users visit store, restaurant, dealer or theater locations following receipt of a targeted ad. Finally, a marketer can re-structure and optimize campaigns based on the ultimate conversion—foot traffic.

"Unlike similar features recently introduced by competitors, Voltari's store visit count is based on empirical data from natural ad traffic, versus projected results from a pre-selected mobile panel,” notes Shannon Denison, Voltari VP Product & Insights. In other words, Denison explains, effective use of the new Voltari feature does not rely on delivering a portion of the marketer’s ads to a pre-identified opt-in consumer panel that  we assume reflects the behavior of a larger population. Real ads are delivered to real prospects, and real foot traffic is captured and reported.

About Voltari

Voltari has empowers brands and agencies to maximize their advertising dollars through smart marketing and advertising solutions. Voltari's real-time, machine-learning optimization delivers content and messaging to people who are most interested in it, when they are most likely to interact, through an integrated and scalable managed service platform. This technology enables Voltari’s clients’ campaigns to gain efficiencies that improve their performance over time. Voltari's technology, expertise and unique go-to-market approach continually deliver higher ROI for its customers while remaining respectful of consumer privacy and compliance with all relevant privacy statutes. For more information on the company, visit  www.voltari.com or follow @voltarimedia on Twitter or Linkedin at linkedin.com/company/voltari.



1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,156.85 +24.88 0.15%
S&P 500 2,001.57 +2.59 0.13%
NASDAQ 4,562.1890 +9.43 0.21%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs