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DISH And Southwest Airlines® Take In-Flight Entertainment To New Heights With IPad 2 Lending Program

DISH (NASDAQ:DISH) is teaming up with Southwest Airlines® (NYSE: LUV) to provide travelers with the opportunity to borrow an iPad® 2 from its “Watch TV on the Fly” libraries. Building upon the “TV Flies Free” offering, passengers traveling between select cities can now check out an iPad 2 at their departure airport and view live and on-demand TV programs on Wi-Fi-enabled Southwest flights.

“With the holiday travel season fast approaching, we want to give travelers the chance to relax and enjoy their favorite programming, whether in the air on Southwest or on the ground through DISH Anywhere™,” said James Moorhead, Chief Marketing Officer at DISH. “We are excited to further our partnership with Southwest and provide a great entertainment experience through our iPad lending program.”

DISH “Watch TV on the Fly” libraries can be found in Southwest terminals at Chicago-Midway International Airport (MDW), Denver International Airport (DEN) and Oakland International Airport (OAK). At each location travelers can check out an iPad for their flight, demo DISH’s Hopper® Whole-Home HD DVR and sign up for DISH service. Guests who check out an iPad will be able to take advantage of Southwest’s free live-TV content on their flight and then easily return it at the arrival airport’s corresponding library. Visitors to these locations will also have the chance to win an iPad 2.

The iPad 2 lending offer is free for all passengers traveling between MDW, DEN and OAK on WiFi-enabled Southwest flights. DISH Brand Ambassadors will be at each “Watch TV on the Fly” library to assist passengers with the lending process, and explain DISH’s Hopper and DISH Anywhere services.

"Southwest Airlines continues to look for ways to enhance our on-board Customer experience," said Kevin Krone, Chief Marketing Officer at Southwest Airlines. "Through our partnership with DISH, Customers have the opportunity to enjoy free live TV on Wi-Fi-enabled flights. We’re excited about this added value, giving our Customers the opportunity to ‘Watch TV on the Fly.’”

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