This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Study Conducted By Independent Research Firm Exposes The Need For A New Standard To Enable True 1:1 Marketing At Scale

Stocks in this article: ACXM

Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics and software-as-a-service company, today unveiled a commissioned study conducted by Forrester Consulting on behalf of Acxiom. The study, The Future is Cross Channel 1:1 Marketing At Scale details key aspects of the current uses of data and provides a roadmap for marketers who are increasingly embracing data-driven marketing approaches and seeking solutions for true 1:1 marketing at scale.

Reflecting the input of the marketers interviewed for the study, the Forrester study highlights the key ‘pain points’ for brands, agencies and their partners:

  • Too much disconnected, siloed data
  • A ‘cookie-based’ approach that falls short in both a multi-device era and at an individual level
  • Increasing privacy concerns
  • The imperative for centralizing channels and data sources to deliver relevant brand messaging and ultimately, more satisfied consumers

“Abundant, disconnected data is a huge obstacle on the road to 1:1 marketing at scale – we’ve known this for some time now,” said Scott Howe, Acxiom’s President and CEO. “AOS, Acxiom Audience Operating System, lights the way, offering the only platform available on the market today to fully connect and leverage all kinds of data in a secure, privacy-compliant way. Marketers have questions, and AOS has the answers.”

Other key findings of the study commissioned by Acxiom include:

  • The industry-wide approach of using cookies for targeting and measurement is beginning to show major signs of strain, calling for the emergence of a new standard that is robust enough to withstand the demands of the emerging multi-platform marketing world
  • ‘People-based’ approaches to targeting and measurement will usher in a new era of customer life-cycle management, allowing marketers to extend their view of customers beyond the browser to longer term customer relationship management activities
  • A privacy-friendly approach to delivering relevant marketing is a high priority; delivering valuable content is imperative to balancing consumer privacy preferences and maintaining trust with customers
  • Cross-platform communication will become the default standard for maintaining relevance with customers every day
  • Targeting must live at the individual level to perpetuate more customer-centric practices, which means avoiding the limitations of cookies to more accurately target individuals

For more information or to download a copy of the Forrester Study commissioned by Acxiom please visit http://acxiom.com/thefuture/

For other Forrester pieces elaborating on similar topics related to the abundance of data and the need for a centralized management platform please visit http://acxiom.com/riddle/

To learn more about the Acxiom Audience Operating System™ (AOS) go to: http://aos.acxiom.com

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,810.06 +91.06 0.51%
S&P 500 2,063.50 +10.75 0.52%
NASDAQ 4,712.97 +11.1030 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs