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Atmel Expands Industry-Sensor Hub Platform Through Partnerships With Third Party Sensor Suppliers And Sensor Fusion Software Developers

SANTA CLARA, Calif., Oct. 29, 2013 /PRNewswire/ -- ARM TechCon -- Atmel ® Corporation (NASDAQ: ATML), a global leader in microcontroller (MCU) and touch technology solutions, today announced the company has partnered with the industry's leading sensor and sensor fusion software manufacturers, accelerating embedded designers' ability to create smarter, connected devices including mobile sensor hubs, connected devices, wearables and Internet of Things applications. Atmel is also expanding its sensor hub solutions with the introduction of the SAM D20 Cortex M0+, an ultra-low power, high-performance flexible core that offers intelligent peripherals including dedicated hardware to support touch inputs, along with a variety of communication features ideally suited for these applications.


Atmel has expanded its partnership with leading sensor manufacturers to provide designers the flexibility to select from the widest range of sensors, including Bosch, Intersil, Kionix, MEMSIC and Sensirion. Atmel has also partnered with leading sensor fusion software and application providers including Hillcrest Labs and Sensor Platforms. By leveraging these partnerships and their technologies, customers can significantly reduce development time with Atmel's MCUs that include the ported firmware. Software solutions from our partners are available today and are compatible with Atmel's development environments. Our partners will also provide sensor wing boards that are compatible with Atmel's Xplained development boards to accelerate the prototyping process allowing customers to take advantage of Atmel technologies including QTouch touch sensor controls, low-power wireless connectivity and graphical user interface (GUI) to provide complete solutions for the IoT market.

Atmel's sensor hub solutions combine inputs from multiple sensors and sensor types including motion sensors, such as accelerometers, magnetometers and gyroscopes, and environmental sensors that provide light level, color, temperature, pressure, humidity, and many other inputs. They provide real-time direction, orientation and inclination data bringing visibly superior performance to a range of applications including gaming, navigation, augmented reality, and contextual awareness. Atmel's low-power leadership opens up the possibility of an "always on" sensor system, enabling a wide range of exciting new applications.

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