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Homeowners Rethink Storm Preparedness Over The Past Year Since Superstorm Sandy

Stocks in this article: BGG

MILWAUKEE, Oct. 29, 2013 /PRNewswire/ -- In the 12 months since Superstorm Sandy swept across the Northeast the emergency preparedness industry has been growing.


"With more than 7.5 million 1 people left without power in its aftermath, Superstorm Sandy was a painful reminder of Mother Nature's power," said Greg Inwood, general manager for Briggs & Stratton Standby Power (NYSE: BGG). "After enduring Sandy, homeowners realize that preparation ahead of time can make life a lot easier in the long run and provide peace of mind in the face of another storm."

Briggs & Stratton's Standby Power division oversees the manufacture, sales and distribution of its home standby generator products. The home standby generator and automatic transfer switch are connected to a home's natural gas or liquid propane fuel source. After detecting that utility power has gone out, the standby generator automatically turns on within seconds and provides the home with a seamless supply of power. When utility power is restored, the home standby generator automatically powers off. In addition to the basics such as lights and refrigerator, other common home appliances operated by a standby generator include air conditioners, heaters, refrigerators, electric stoves, clothes washers/dryers.

How Superstorm Sandy Affected the Generator Industry and Residents

Superstorm Sandy made landfall a year ago this week, leaving almost 8 million homes and businesses without power in 15 states. Some were in the dark for weeks.

"Sandy affecting the Northeast — where a large chunk of our nation's population and national media outlets resides — was a key factor in pushing the preparedness discussion forward," said Inwood.

"Before Sandy, a majority of our discussion with consumers was trying to explain what a standby generator was and how it worked," Inwood said. "This storm really placed a premium on emergency preparedness in the media and with that our product category got some mainstream attention. Now we're talking about what kind of standby generator is best for a homeowner and tailoring the buying experience to their specific needs. We have seen a double-digit increase in sales growth throughout the past year and a big reason for that uptick is the emphasis placed on storm preparedness by the media and families in the affected areas after storms such as Superstorm Sandy."

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