This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Canadian Tire Plays For Canada

Stocks in this article: CTC

Company Celebrates 100 Days to Sochi 2014

Sending Employee 'Roving Reporters' to the Games to Capture the Excitement for the Team at Home

Press Release Available in Russian

TORONTO, Oct. 29, 2013 /CNW/ - With 100 days to go before the start of the Sochi 2014 Winter Olympic Games, Canadian Tire Corporation is readying its roster of 85,000 employees to cheer on the Canadian Olympic Team and, as a premier national partner of the Canadian Olympic Committee (COC), is mobilizing the country by encouraging play and active living.

"Sports are part of our DNA so we are creating a direct link for our employees to the athletes and the Games," said Doug Nathanson, Senior Vice-President and Chief Human Resources Officer of Canadian Tire Corporation. "Since we announced our partnership with the Canadian Olympic Team, we have used our passion for sport as a way of connecting and engaging with our employees across the country. It is also a way we reinforce to our employees and to our customers that we are committed to Canadian families and the communities in which we work."

To help its corporate employees on home soil feel more connected to the Games, Canadian Tire is sending four employees from offices across the country to act as 'roving reporters' in Sochi this coming February. The employees will share pictures, videos and stories of their Olympic experiences with the Canadian Tire team back in Canada. Employees will be able to follow the Games through their colleagues' reports and daily up-to-the-minute coverage of high-profile events through all the Company's internal communication channels.

Canadian Tire has been a supporter of play for over 90 years and continues to sponsor neighbourhood teams, sporting venues, professional and amateur athletes and has recently underscored its commitment to getting families and young people active in its "We All Play for Canada" campaign.

The new sport partnership program, which is supported with a 60 second ad spot that features real Canadian kids and families, puts a spotlight on the problems associated with our young people being less active today than ever before. The Company is working with its nearly 70 sport partners and sponsored athletes like Jonathon Toews and Hayley Wickenheiser, to rally Canadians to bring back play for kids across the country.

"We know that strong kids, build strong families - which, in turn, builds strong communities and a strong nation," said Allan MacDonald, President of Canadian Tire. "Whether playing hockey, taking the kids to the park, or cheering on our Olympic hopefuls, we all play for something bigger than ourselves. I am excited for the Games to start because we truly do all play for Canada."

Sport Chek, a retail banner within FGL Sports, is also launching a new advertising campaign called 'What it Takes' (#whatittakes), to celebrate what it takes to become one of the best athletes in the world. Its ads feature Olympic hopefuls who will compete in a cross section of Canada's most popular winter sports including ice hockey ( Sydney Crosby and Meaghan Mikkelson), skiing ( Christopher Del Bosco and Erik Guay), skeleton ( Jon Montgomery), bobsleigh (Kaillie Humphries) and snowboarding (Maëlle Ricker and Mark McMorris).

Earlier this year, Sport Chek announced that it was named the exclusive retail partner of the Canadian Olympic Team Performance Collection by adidas, which will be available in all 170 Sport Chek stores across the country on November 6, 2013.

"The team at Sport Chek are beyond excited to watch not just its sponsored athletes but all of Team Canada in action as they inspire the nation and rally Canadians around the power of sport this coming February," said Michael Medline, President of FGL Sports. "Like many Canadians, the team at Canadian Tire is inspired by our athletes and their achievements as their sporting pursuits have taken them from the playground to the podium."

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs