TUCSON, Arizona and DUBAI, UAE, October 29, 2013 /PRNewswire/ --
Serving MENAT M2000 establishes Middle East operations with Dubai as base
- Creating positive con sumer experiences Key to build 21 Century Multi-Unit brands
- Franchising Excellence to Fuel Middle Class Growth and Regional Socio-Economic Development
Global growth strategy and franchise consulting company Management 2000 (M2000) announced today the launch of its operations in the Middle East, North Africa and Turkey region (MENAT).
As one of the world's industry leaders, M2000 brings more than 30 years of experience and a comprehensive portfolio of services, systems and processes to its new hub, based in Dubai.Founded and led by Bob Gappa, a global authority in business expansion strategies and franchising, M2000 has worked with 1,400 companies across hundreds of locations in the U.S., Canada and around the world and has pioneered numerous multi-unit operations and franchise system innovations that have become industry standards. "The region is undergoing a transformation with the unprecedented growth of franchises and emergence of a new generation of multi-unit companies. Ensuring competitive advantage and success requires building sound customer-centric organizations with proven franchising methods and systems on a global level," said Gappa, speaking ahead of a visit to the UAE and Saudi Arabia to launch the MENAT operations. "With our new office in Dubai and seasoned team of professionals, we will support established, fast-growing and start-up companies, helping them realize their long-term profitable growth." M2000's experienced team in the USA will now be complemented by a team of highly regarded consultants in Dubai, led by Hussein Murad. Murad, a senior executive with more than 20 years of leadership experience in management consulting, retail and market expansion programs, performance management and organizational effectiveness, heads the MENAT operations team as Managing Director. Murad has played a vital role in brand building for Fortune 500 companies and regional brands across the Middle East. "We are very excited to bring the exceptional expertise of Management 2000 to the region. This comes at a time when both emerging and established companies are