This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Fligoo Turns Facebook 'Likes' Into Gift Recommendations

NEW YORK ( TheStreet) -- Just in time for the holidays, a new Web site is shaping up to be what could be one of the season's go-to destinations for gifts.

It's called The Palo Alto, Calif.-based gift recommendation site analyzes social media data such as "likes," interests, activities and posts on a person's social media accounts like Facebook (FB - Get Report), Twitter, Pinterest, LinkedIn (LNKD) and Foursquare, among others, to come up with personalized gift ideas for users' family and friends.

It began operating two months ago and has 10,000 users, mainly ages 18 to 25. As the company ramps-up partners and general awareness, particularly in the all-important holiday retail season, it's aiming to increase its user base to 100,000 by February. is a gift recommendation Web site that analyzes social media activity to create suggestions.

That means having an appropriate selection of gifts from partners is imperative. So far, retailers including Amazon (AMZN - Get Report), Barnes & Noble (BKS), Sports Authority, Cabela's (CAB) and recently, Urban Outfitters (URBN - Get Report), among other smaller, private companies, have partnered with fligoo to feature their products on the Web site.

While fligoo is likely going to need some fine-tuning as it grows, (I allowed fligoo to find gifts for my Facebook friends and I am not sure my 71-year-old aunt would appreciate a water balloon slingshot), the site does have potential.

The U.S. market spends about $300 billion on gifts, approximately 20% of which are returned, according to fligoo.

The $60 billion gift return market is a big opportunity for retailers. As consumers turn increasingly to e-commerce shopping over in-store purchases, particularly when it comes to the mall, Lucas Olmedo, fligoo's co-founder and CEO, says so far no one has created a site quite like this.

"We saw an opportunity. We could create technology that could solve this problem ... that could identify people profiles on social networks and make and actually suggest gifts to that person," Olmedo says in an interview with TheStreet last week. Fligoo plans to have a mobile app launched in January.

Of course Fligoo isn't the first gift recommendation site (all you have to do is type in to your Web browser), however its ability to act as a bridge between social networking sites and retail e-commerce sites does make it different.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AMZN $382.72 -0.49%
FB $80.90 1.63%
URBN $38.84 -0.01%
AAPL $128.54 -0.63%
GOOG $573.37 -0.05%


DOW 18,096.90 -106.47 -0.58%
S&P 500 2,098.53 -9.25 -0.44%
NASDAQ 4,967.1410 -12.76 -0.26%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs