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Telstra And Ericsson Conduct World's First LTE Broadcast On Live Network

STOCKHOLM, Sweden, Oct. 28, 2013 (GLOBE NEWSWIRE) --

  * Telstra showcased live video and large file delivery over their live LTE
    network
  * Ericsson's LTE Broadcast solution enables new revenue models for premium
    content and efficiently utilizes available LTE spectrum and network
    resources
  * Broadcast highlights how LTE networks can deliver the highest-quality video
    content to anyone, anywhere, anytime without buffering
Australia's leading telecommunications provider, Telstra, today announced that
it has completed the world's first LTE Broadcast session on a commercial LTE
network. Ericsson's LTE Broadcast Solution was successfully activated and tested
on Telstra's live network with the transmission of concurrent video feeds and
large files to enabled devices.

During the demonstration, the devices received different video feeds, including
a sports match replay, sporting network news, horse racing coverage and news.
Additionally, the devices received a large file using the single LTE Broadcast
channel.

Mike Wright, Telstra Executive Director, Networks said: "The trial is an
important step in testing this technology to see how it provides network
efficiencies while providing consumers the content they want in a high-quality
experience. Our goal is to ensure consumers can get the content they are looking
for easily and to explore the wider benefits that might be obtained using
broadcasting technology."

Thomas Norén, Vice President and Head of Project Area Radio, Ericsson says: "LTE
Broadcast provides the ability to send the same content simultaneously to a very
large number of devices in a target area. Mobile operators can use this ability
and monetize their media and network assets for new services. Revenue generation
and cost-saving opportunities are significant and provide an attractive value
proposition for mobile operators."

Ericsson's LTE Broadcast solution will transform the video experience, offering
the highest quality broadcast video over LTE networks and enabling service
providers to optimize the use of the existing spectrum and networks, both
dynamically and efficiently.

Qualcomm Labs' LTE Broadcast SDK and Middleware enabled these features on the
trial devices running on Qualcomm® Snapdragon(TM) processor and integrated modem
platforms.

"This is a significant milestone towards making LTE Broadcast a commercial
reality," said Mazen Chmaytelli, senior director of business development,
Qualcomm Labs, Inc. "We are pleased to be working closely with Telstra and
Ericsson to deliver an enhanced mobile experience using Qualcomm Labs' LTE
Broadcast SDK and Middleware running on Qualcomm Snapdragon processor and
integrated modem platforms." Qualcomm Snapdragon is a product of Qualcomm
Technologies, Inc.

Unique content can be delivered concurrently to a large number of subscribers,
for example multiple video feeds with different angles for close-up views or
replays during live sporting events. Other uses include sending updates and
content to digital signage or billboards.

Consumers can also enjoy pre-loaded updates of things like software or the
morning paper, so they don't need to wait for downloads in high-traffic
situations.

Ericsson's Mobility Report 2013 predicts that video traffic in mobile networks
will grow by around 60 percent annually until 2018. LTE Broadcast enhances LTE
unicast delivery to ensure the most effective delivery of content to very large
numbers of consumers in a particular area. Today, leading LTE mobile operators
are trialing the technology and use cases globally to explore the business
potential.



NOTES TO EDITORS
Ericsson is a world-leading provider of communications technology and services.
We are enabling the Networked Society with efficient real-time solutions that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.

Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
40 percent of the world's mobile traffic goes through Ericsson networks and we
support customers' networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com/res/docs/2013/ericsson-mobility-report-june-2013.pdf

www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson



FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com




Telstra and Ericsson, world's first LTE broadcast on live netwo: http://hugin.info/1061/R/1738462/583164.pdf

[HUG#1738462]

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