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Greenberg: What's Wrong With Twitter?

By: Herb Greenberg | 10/25/13 - 08:38 AM EDT

NEW YORK (TheStreet) -- I love Twitter.

It's my first read of the morning -- for news from around the world I may have missed overnight. Or for stories I probably would have missed during my quick morning scans of The New York Times and Wall Street Journal. Or from some publication or journal I never touch. (Somebody has often tweeted links to the best stories.). And then, if and only if I have something to say or share, I tweet it out.

The biggest misconception, however, is that you have to tweet at all.

And that's what is wrong with Twitter.

As the company plans to go public, with an initial valuation expected to be around $11 billion, it may want to heed the results of a recent Reuters poll that showed 36% of 1,067 people who have joined Twitter say they do not use it and 7% have shut their accounts down.

It appears the misconception is that outside of journalists and techies and others who "get it," the reality is that many people simply don't know what to do with Twitter.

"I don't want to tweet," is a common refrain I hear.

I try to explain you never have to tweet -- and that the beauty of Twitter is creating your own news feed based on your interests, hobbies or people (even comedians!) whose opinions you value or merely enjoy -- but I always get a blank stare.

Turns out, a lot of people aren't like me: always flicking on Twitter and scrolling through my news feed when I'm standing in line somewhere. Or at times throughout the day when I just want to catch up on what I may have missed.

In this rapidly changing world of media, people on Twitter, after all, are now often first to report news as it is happening.

--Written by Herb Greenberg.

Herb Greenberg, editor of Herb Greenberg's Reality Check, is a contributor to CNBC. He does not own shares, short or trade shares in an individual corporate security.

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