NEW YORK ( TheStreet) -- Among the parents at my daughter's school, a significant number have become obsessed with the notion of "screen time." As with many obsessions, this one has morphed from well-intentioned parenting to an exercise in irrationality.
For several generations, some form or another of media have contributed to our children's growth, development and education.
The experience of consuming information and entertainment as kids and young adults has simply expanded exponentially and moved to mostly digital platforms. Thanks to Apple (AAPL - Get Report), my daughter engages with a wide array of subjects at a level she would never have been able to obtain pre-iPad. That's what makes Apple a fantastic investment; it's truly a world, game and life-changing company.
You don't invest in AAPL because some self-interested egomaniacal billionaire bullies the CEO. You invest in AAPL because it drives a whole new way of learning about and communicating with the world around you; because it fosters the proliferation of terms such as "screen time" in households across the world; because hypocritical parents obsess over the amount of time their children spend on mobile devices -- Apple-branded or copycats -- as they incessantly talk, text and post to their identity-forming Facebook (FB) page.When I noticed my 10-year old spending more and more time on her iPad, I was initially concerned. But then I noticed what she was doing. How she was growing cognitively and creatively. Certainly, there's lots of Minecraft going on (which isn't necessarily a bad thing), but there's also educationally wholesome activities that go way beyond reading. Google's (GOOG) YouTube facilitates learning and growing as much as Apple does. Of course, Apple facilities YouTube usage. At the moment, my daughter uses YouTube to watch tutorials on how to play guitar, make wallets and other items out of duct tape and use something called a "Rainbow Loom" to create all sorts of rubber (?) jewelry. She creates her own videos in these areas and others. When she first started she fumbled her way around Apple's iMovie application; now she's close to becoming a pro.
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