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Twitter Sets IPO Pricing Valuing Firm at $10.9 Billion

Stocks in this article: FB GS NYX

NEW YORK (TheStreet) -- Twitter said in a Thursday filing it will price its initial public offering at between $17 and $20 a share, after announcing earlier in October the micro-blogging site will list its shares on the New York Stock Exchange, a subsidiary of NYSE Euronext  (NYX).

The company will look to sell 70 million shares, meaning it is attempting to offer up to $1.4 billion in stock through the IPO. Twitter will also have the ability to sell an additional 10.5 million shares, bringing the offering potentially over $1.6 billion.

Overall, the listing will value Twitter at a high end of $10.9 billion given a share count of 544 million total shares. That valuation is less than some estimates put forward in media reports and in presentations from investors such as GSV Capital.

The listing on the NYSE will the be most highly anticipated technology sector IPO since Facebook's  (FB) May 2012 listing on the Nasdaq  (NDAQ). That offering was hampered by trading glitches and what some said was overaggressive pricing and a decision to float too many shares. TheStreet first reported Twitter's plans to list with the NYSE in late September.

In a recent amended S-1 filing with the Securities and Exchange Commission, Twitter disclosed it had taken out a $1 billion line of credit and the company gave updated figures on its earnings and recent acquisitions such as MoPub.

The company also recently disclosed its third-quarter earnings results, which showed signs that it is beginning to scale its fast growing revenue into profits. Twitter reported $422 million in revenue through the first nine months of 2013, an increase of 120% from year-ago levels.

Although revenues more than doubled, Twitter's GAAP net loss rose by about 90%, indicating that losses are on a narrowing trend. Twitter's adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) meanwhile, grew to over $30.7 million through the first nine months of 2013, up from adjusted EBITDA of just $3.5 million in the same period a year earlier.

Twitter also reported an increase in monthly active users (MAUs) to 230 million. Total timeline views also grew from the previous quarter.

Those figures augur well for Twitter, as the company sets out on a road show to sell its shares to the public. Still, signs indicate user growth is slowing at Twitter and overall users appear likely to fall short of year-end benchmarks the company had previously set.

Goldman Sachs  (GS) will lead Twitter's IPO, while Morgan Stanley  (MS)JPMorgan  (JPM)Bank of America  (BAC)Deutsche Bank  (DB), Allen & Company and CODE Advisors will also participate in the offering. The company will trade under ticker symbol 'TWTR.'

-- Written by Antoine Gara in New York.

Follow @antoinegara

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