This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

The Hartford 2013 Small Business Success Study Social Media Graphic. (Photo: Business Wire)

Women small business owners are more likely than their male counterparts to say that their primary business goal is to grow their business, according to The Hartford’s 2013 Small Business Success Study. Thinking about how their business is operating right now, 44 percent of women report that their primary goal is to grow their business significantly, compared to 33 percent of men owners. Alternatively, when it comes to maintaining the business at its current size, 55 percent of men cite this as a primary business goal compared to 49 percent of women.

“It is encouraging that there has been a significant increase in the number of women-owned small businesses, and that many of them are focused on finding ways to grow their business,” said Kathy Bromage, senior vice president of strategy for Small Commercial. “We celebrate the commitment of all small business owners, their resiliency and resourcefulness. These qualities help fuel our economy and generate job growth.”

Getting Social

Twice as many women than men cite social media as a major contributor to the success of their small business. Twenty-eight percent of women say it is a major contributor, while only 14 percent of men cite social media as a major contributor.

Christa Doran, owner of Tuff Girl Fitness in Hamden, Conn., uses social media to extend her reach and provide positive messages to her customers outside of the gym. She uses social channels more than her husband, who runs the business with her.

“I use social media to promote consistent messaging and to grow my brand. I am diligent about posting something every day to keep my brand buzzing and top of mind,” she said. “I utilize social media to also offer deals, let clients know about changes and new products, and to provide positive feedback to encourage new members to try us out.”

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,086.63 -26.91 -0.16%
S&P 500 1,987.01 +3.48 0.18%
NASDAQ 4,473.6970 +17.6810 0.40%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs